Executive Briefing Centers are precious tools in the sales armory. They give companies uninterrupted time with high-level corporate decision-makers that and help them close deals, penetrate accounts, and forge relationships.
Companies incur massive expenses to build, maintain, and utilize these facilities. And because of this, planning and optimizing briefing experiences to maximize results has become a pressing matter. Building a productive briefing experience takes a lot more than meets the eye.
The aim of this guide is to help briefing managers understand the basics of creating memorable briefing experiences by understanding the basics of design and utilization. The ebook also covers the basics of how to create an effective sales-oriented briefing strategy and how to find the right tool to handle them.