Category: Meetings at Event

Rediscovering the lost art of productive meetings at events

To a meeting planner, the events that take place in the meeting rooms are often the ones that decide how effective their trade show campaign is. Attendees spend over one-third of their time in meetings. Attendees value their time above...

/ March 8, 2018

[Webinar] Ready for MWC 2018? 10 Tips to Build an Impressive pipeline

MWC 2018 is only a few days away and event planners who are attending are scrambling to make the event a success. But how do you define success at MWC? Is it the number of badge scans, social shares, and...

/ February 6, 2018
increase revenue from events

How to Build a Sales Pipeline at B2B Events After the Event has Concluded

High-quality customer and prospect meetings are the largest contributors to building the sales pipeline at events. For companies, building a sales pipeline during an event is crucial to showing ROI for the events. Usually, the meetings that contribute to building...

/ January 30, 2018
Meeting Metrics at events

4 Meeting Metrics to Measure at B2B Events and Trade Shows

We’ve long held the view that the ROI from any event is one of the most important metrics to measure, because it quantifies the value of attending B2B events. While attending many big ticket events all over the world, we’ve...

/ October 26, 2017

Does meeting management fit into an Event Coordinator’s job description?

Everyone seems to think that Event Coordinators have a fun job. In some parts, that’s true but it comes with its own set of trials and tribulations. But the market for Event Coordinators is thriving and well. According to the...

/ October 10, 2017
Meeting scheduling tool event

4 Best Ways to Use a Meeting Scheduling Tool at your next Trade Show

We like to think that planning and managing an event is like a grand orchestra. It relies on the confluence of multiple instruments working towards a common goal. Some instruments are more impactful than others, because they hold the entire...

/ September 13, 2017

Just how stressful is meeting management at trade shows?

Trade shows and B2B Events can be fun and engaging for the attendees, but they are mostly blissfully unaware of what goes on behind the scenes. Meetings at trade shows are the vehicles for building sales pipeline at events, which...

/ September 5, 2017
7-B2B-meeting-types-scheduling-events

7 B2B meeting types you should be scheduling at events

Meetings are the building blocks to any event campaign and most often, the manner in which they are organized is a direct indication of how the company functions. Event marketers strive to create successful meetings but the objective is not...

/ August 24, 2017

4 Ways to Convert Booth Traffic to Sales Meetings at Trade Shows

Getting a customer or a prospect to stop at a booth is a difficult task. Companies that attend trade shows need to be at the top of their game to be able to attract, and hold the attention of attendees...

/ August 10, 2017