Category: Meetings at Event

Why-more-strategic-meetings

Why We Need More Strategic B2B Meetings

According to several event marketing studies, the four most common metrics for defining success at events include the amount of exposure generated, social media buzz, brand awareness, and the number of leads captured sans qualification. While these measures may provide...

/ October 22, 2018
5-reasons-sales-deal

The top 5 reasons why you haven’t closed your deal yet

Any experienced sales professional will tell you that closing deals are the most daunting task at events and trade shows. By no means do they have it easy. They are usually under a tremendous amount of pressure to maximize sales...

/ August 2, 2018

5 reasons you need a meeting management tool for your B2B event

In the mad scramble for making the most out of event budgets, it’s probably understandable that a meeting management solution would be relegated to the bottom of the priority pile. We understand that it’s difficult to find budgets for a...

/ August 1, 2018
5-meeting-tips-twist-odds

5 meeting hacks that are sure to twist the odds in your favour

Over the last few years, companies have spend large sums of money on events and trade shows. Trade shows and conferences have become increasingly complex. And meetings are an integral part of these campaigns. According to a study, 92% of...

/ July 24, 2018
customer meetings

How to track customer touch-points across trade shows and executive briefing centers

Closing a sales deal takes multiple touch points with the customer. For big-ticket deals, these touch points are spread out over a range of venues and timeframes. Events are one such place. B2B Events and trade shows are great places...

/ July 3, 2018
5-signs-deal-B2B-Sales

5 telling signs that indicate your deal is crumbling

Sales teams at events do not have it easy. There is nothing worse than spending days and weeks on meetings only to find that your prospect has no intention to buy the product or service. Chances are that the prospect...

/ May 1, 2018

Rediscovering the lost art of productive meetings at events

To a meeting planner, the events that take place in the meeting rooms are often the ones that decide how effective their trade show campaign is. Attendees spend over one-third of their time in meetings. Attendees value their time above...

/ March 8, 2018

[Webinar] Ready for MWC 2018? 10 Tips to Build an Impressive pipeline

MWC 2018 is only a few days away and event planners who are attending are scrambling to make the event a success. But how do you define success at MWC? Is it the number of badge scans, social shares, and...

/ February 6, 2018
increase revenue from events

How to Build a Sales Pipeline at B2B Events After the Event has Concluded

High-quality customer and prospect meetings are the largest contributors to building the sales pipeline at events. For companies, building a sales pipeline during an event is crucial to showing ROI for the events. Usually, the meetings that contribute to building...

/ January 30, 2018