Category: Industries

b2b-marketing-holiday-season

B2B Event marketing tips for the holiday season

It’s that time of the year again. Christmas and New Year’s is a precious month away. A large chunk of your customers are not available simply because they use this time to take a vacation or spend time with family....

/ December 12, 2017
5-B2B-Sales-metrics-look-out for

5 insightful B2B sales metrics to keep an eye out for

At events, sales representatives are constantly running around trying to reach out to their customers with a value proposition that caters to their individual needs. But there lies a challenge in moving the customer along the stages of the sales...

/ June 22, 2017

Why Fintech events are important for Financial corporations

The premise of fintech companies coming to upend the Financial industry has been prevalent for quite a while now, but it has not played out to the extent that it’s been touted to be. Fintech companies are looking to increase...

/ June 15, 2017
CMO-statistical-sales-advancement

What your CMO cares about: A statistical look at sales advancement

Between being buried in numbers and making revenue forecasts, CMOs are among the busiest people in a company. They constantly track top-line revenue and the company’s performance. Additionally, they are responsible for strategies that affect the company’s short term and...

/ May 25, 2017
Session-formats-B2B-event-engagement

Reinventing session formats for better B2B event engagement

At an event, your customer’s perception hinges on how successfully you manage to create a meaningful experience that strays away from what they have already experienced. But simply giving away freebies and changing the aesthetics is not going to influence...

/ May 11, 2017
5-questions-attend-next-B2B-event

5 questions to ask yourself before you attend your next B2B event

Attending an event is an enticing thought. Once you’ve identified an event as an excellent opportunity for branding and awareness, the prospect of attending it becomes exciting. But as any event marketing professional can tell you, driving results at the...

/ May 2, 2017
Meeting-management-software-event-ROI

5 ways a meeting management software boosts event ROI

In the present scenario, a number of organizations have recognized the immense impact that events have on top line revenue. At trade shows, marketers try and squeeze in as many constructive interactions with prospects and customers as possible and often...

/ April 26, 2017
b2b-meetings-healthcare-events-1

Challenges of 1:1 B2B Meetings at Healthcare events

There are many channels that these healthcare companies grow by, and we’d like to elaborate on a very crucial one: 1:1 B2B Meetings at healthcare events. This is a small part of their entire marketing plan and is a very...

/ February 6, 2017
collecting-feedback-b2b-events

Things you need to know about collecting feedback at B2B events

Customer feedback is an incredible resource of B2B events. It is a real-time validation, (or criticism) from the people who matter the most to your business – your customers and prospects. Since this is a valuable channel for them to...

/ January 20, 2017