Category: Executive Briefing Center

Why-more-strategic-meetings

Why We Need More Strategic B2B Meetings

According to several event marketing studies, the four most common metrics for defining success at events include the amount of exposure generated, social media buzz, brand awareness, and the number of leads captured sans qualification. While these measures may provide...

/ October 22, 2018
Guide-EBC

Creating Effective Executive Briefing Center Experiences

Executive Briefing Centers are precious tools in the sales armory. They give companies uninterrupted time with high-level corporate decision-makers that and help them close deals, penetrate accounts, and forge relationships. Companies incur massive expenses to build, maintain, and utilize these...

/ June 5, 2018
executive-briefing-center-back-on-track

Getting your briefing program back on track

One of the most pressing challenges faced by sales professionals is pushing customers along the sales cycle and influencing a purchase decision. It is a well-known fact that customers love to open up about their problems. From a sales perspective,...

/ December 6, 2017
Executive Briefing center

How do you calculate ROI for your Executive Briefing Center?

The world’s biggest companies use their Briefing centers to show off their latest wares, to bedazzle their customers, and make them buy into the company’s vision. It’s an arena for planned persuasion, and each Executive Briefing Center is a company’s...

/ November 22, 2017