Built to offer a high level of customer interaction and engagement, Executive Briefing Centers reduce a B2B sales cycle, which takes between three to six months, by around 30%. They are the…
Posts published in “Executive Briefing Center”
The Association of Briefing Program Managers (ABPM) describes an Executive Briefing Center as a forum that helps enterprises meet customer needs, convey company and product visions with customers, and shorten sales cycles…
As Steve Jobs said, “You’ve got to start with the customer experience and work back to the technology — not the other way around.” Executive Briefing Centers (EBCs) were probably created with…
In our previous blog, we defined strategic meetings as business to business engagements between executives, SMEs and their target audiences to foster business-impacting results such as partnerships, sales development, investment opportunities, and…
According to several event marketing studies, the four most common metrics for defining success at events include the amount of exposure generated, social media buzz, brand awareness, and the number of leads…
Executive Briefing Centers are precious tools in the sales armory. They give companies uninterrupted time with high-level corporate decision-makers that and help them close deals, penetrate accounts, and forge relationships. Companies incur…
One of the most pressing challenges faced by sales professionals is pushing customers along the sales cycle and influencing a purchase decision. It is a well-known fact that customers love to open…
The world’s biggest companies use their Briefing centers to show off their latest wares, to bedazzle their customers, and make them buy into the company’s vision. It’s an arena for planned persuasion,…