Category: Briefing center

EBC-three-reasons

Three reasons your business needs a briefing center

When it comes to creating context, pitching products, building relationships, and delivering core value, there are but a few platforms that trump executive briefing centers. They are crucial tools that help companies introduce customers to their vision, show off their...

/ September 10, 2018
customer meetings

How to track customer touch-points across trade shows and executive briefing centers

Closing a sales deal takes multiple touch points with the customer. For big-ticket deals, these touch points are spread out over a range of venues and timeframes. Events are one such place. B2B Events and trade shows are great places...

/ July 3, 2018