Built to offer a high level of customer interaction and engagement, Executive Briefing Centers reduce a B2B sales cycle, which takes between three to six months, by around 30%. They are the…
Posts published in “Briefing center”
The Association of Briefing Program Managers (ABPM) describes an Executive Briefing Center as a forum that helps enterprises meet customer needs, convey company and product visions with customers, and shorten sales cycles…
The modern-day meeting planner has their work cut out for them. The importance of face-to-face meetings has not diminished. And, yet the schedules of business executives are busier than ever. Figuring out…
Strategic meetings and executive briefings are successful when people prepare for them. Sounds obvious and simple, doesn’t it? You want a productive briefing session? All you need to do is plan it…
When it comes to creating context, pitching products, building relationships, and delivering core value, there are but a few platforms that trump executive briefing centers. They are crucial tools that help companies…
Closing a sales deal takes multiple touch points with the customer. For big-ticket deals, these touch points are spread out over a range of venues and timeframes. Events are one such place.…