Category: Events

Why ineffective calendar management at trade shows is bad for business

How hard can it be? It’s just calendar management, right? Event managers and planners are responsible for a large number of tasks that fall under their ambit. All those tasks are very crucial to the success of the event. But...

/ May 18, 2018

Life of an Event Planner – Explained in 20 Doodles!

Event planning continues to be one of the most stressful jobs in the U.S. Yet, whenever you meet Event Planners, they will tell you that they love their job! What is it that makes the life of an event planner...

/ March 15, 2018
periodic-table-of-events

The Periodic Table for Event Professionals

Creating a successful event experience is not unlike chemistry. Event professionals know all too well that there are numerous elements that come together to create the perfect trade show. In this blog, we are glad to present to you the...

/ March 15, 2018

Essential Gear for the Super Busy Event Manager

The fact that event managers have it tough is a well-documented fact. They have one of the most stressful jobs, and could use all the help that they can get. Of course, using tools that help them increase the ROI...

/ December 1, 2017
Booth-Traffic Management-B2B-Event

Simplifying traffic management for a better B2B event experience

Events have become an integral part of a company’s demand generation process. Companies that exhibit at trade shows aim to reach out to their customers, create a sustainable demand for their product and build relationships. Therefore, your tradeshow booth is...

/ June 8, 2017
pre-scehduled meetings b2b events

4 reasons to pre-schedule meetings at your next B2B event

Meetings are the building blocks to successful event campaigns. At events, meetings are typically a mix of pre-scheduled and walk-ins. But there is no way to accurately predict the number of customers who are going to walk into your booth...

/ April 13, 2017
Event RoI Metrics

4 event ROI metrics that need to be used more often

Events are excellent opportunities for brands and companies to connect with their target audiences and create business opportunities. Organizations take great efforts and make enormous investments to exhibit and meet potential customers at trade shows. But at the end of...

/ April 13, 2017
Twitter B2B event

5 Twitter tips to help your B2B event gain traction

Social media has completely changed the face of marketing. They have created new paradigms and helped marketers engage with the audience in a more intimate manner. In the current realm of events, Twitter has especially become relevant. With events now...

/ April 13, 2017