Category: Events

Event RoI Metrics

4 event ROI metrics that need to be used more often

Events are excellent opportunities for brands and companies to connect with their target audiences and create business opportunities. Organizations take great efforts and make enormous investments to exhibit and meet potential customers at trade shows. But at the end of...

/ April 13, 2017
Twitter B2B event

5 Twitter tips to help your B2B event gain traction

Social media has completely changed the face of marketing. They have created new paradigms and helped marketers engage with the audience in a more intimate manner. In the current realm of events, Twitter has especially become relevant. With events now...

/ April 13, 2017
build sales revenue from events

Designing your booth for better sales advancement

Companies are allocating bigger marketing budgets on trade show exhibitions. Trade shows offer companies an enormous opportunity to meet a segmented and specialized industry audience. This means that there is an increased chance to reel in customers and close more...

/ January 31, 2017
B2B-event-planning-Steve-Jobs

B2B Event Planning Lessons: Steve Jobs

  It’s that time of the year again. Apple’s Keynote is set for September 7th, and everyone’s really excited. Apple has created a property for themselves with this event, and there are lessons for us from it. But this will...

/ August 30, 2016
jifflenow-hcea-connect

My First HCEA Connect

It was a really refreshing break from the yellow grass locales of California to be able to spend 5 days in lush green Savannah. Having been born and brought up in a tropical country helped me adjust faster to the...

/ August 25, 2016
cema-summit-2016

A CEMA Noob Goes to Summit 2016

  The CEMA Summit is one of the Event Marketing conferences we at Jifflenow look forward to with great excitement. In 2014, we won the Tech Shootout and met several prospects who have since become customers and strong spokespersons for our technology....

/ July 28, 2016
Insights-Into-B2B-Event-Management

EMS 2016 Wrap-up : Insights Into B2B Event Management

  EMS 2016 was an exciting event, especially for B2B event marketers. For the first time in many years, we could see a shift from traditional branding at events to understanding event ROI from a revenue pipeline perspective. Our Jifflenow...

/ May 10, 2016
earth-day-2016-jifflenow

Go Green on this Earth Day: Sustainable technology for Event Meeting Management

Events are extravagant affairs that often ignore the environmental implications. Elucidated below are ways event managers can adopt a greener approach to event meeting management. The toughest challenge of B2B events lies in the extensive resources required. The splurging of...

/ April 21, 2016
How-sales-tech-can-help-boost-event-ROI

How sales tech can help boost event ROI

With sales tech taking the event industry by storm, adapting to a new system can be a challenge. Here are three reasons how sales advancement platforms can maximize event ROI. As sales professionals, we find ourselves skeptical to the idea...

/ April 19, 2016