Category: Events

Essential Gear for the Super Busy Event Manager

The fact that event managers have it tough is a well-documented fact. They have one of the most stressful jobs, and could use all the help that they can get. Of course, using tools that help them increase the ROI...

/ December 1, 2017
Booth-Traffic Management-B2B-Event

Simplifying traffic management for a better B2B event experience

Events have become an integral part of a company’s demand generation process. Companies that exhibit at trade shows aim to reach out to their customers, create a sustainable demand for their product and build relationships. Therefore, your tradeshow booth is...

/ June 8, 2017
pre-scehduled meetings b2b events

4 reasons to pre-schedule meetings at your next B2B event

Meetings are the building blocks to successful event campaigns. At events, meetings are typically a mix of pre-scheduled and walk-ins. But there is no way to accurately predict the number of customers who are going to walk into your booth...

/ April 13, 2017
Event RoI Metrics

4 event ROI metrics that need to be used more often

Events are excellent opportunities for brands and companies to connect with their target audiences and create business opportunities. Organizations take great efforts and make enormous investments to exhibit and meet potential customers at trade shows. But at the end of...

/ April 13, 2017
Twitter B2B event

5 Twitter tips to help your B2B event gain traction

Social media has completely changed the face of marketing. They have created new paradigms and helped marketers engage with the audience in a more intimate manner. In the current realm of events, Twitter has especially become relevant. With events now...

/ April 13, 2017
exhibit-design-sales-advancement

Designing your booth for better sales advancement

Companies are allocating bigger marketing budgets on trade show exhibitions. Trade shows offer companies an enormous opportunity to meet a segmented and specialized industry audience. This means that there is an increased chance to reel in customers and close more...

/ January 31, 2017
excited-events-in-January-2017

5 events we’re excited for in January 2017

CES 2017 – January 5-8, 2017 – Las Vegas, Nevada The Consumer Electronics Show in Las Vegas is one of the biggest names in tech events space. CES ‘16 was a resounding success, with 177,393 attendees spread out over 2.4...

/ January 4, 2017
jifflenow-at-event-tech-2016

My experience at Event Tech 2016

As a part of our marketing campaigns, we exhibit our products in 5 to 10 events every year. This time, Aaron Karpaty and I  arrived at the Paris Hotel in Las Vegas, Nevada for Event Tech 2016. Coming from the...

/ November 24, 2016
B2B-event-planning-Steve-Jobs

B2B Event Planning Lessons: Steve Jobs

  It’s that time of the year again. Apple’s Keynote is set for September 7th, and everyone’s really excited. Apple has created a property for themselves with this event, and there are lessons for us from it. But this will...

/ August 30, 2016