Category: Event Tech
The business imperatives of using a Meeting Automation Platform
A recent study by Aragon Research has identified Meeting Automation Platform (MAP) as a software category that is gaining importance. The study estimates that 50% of enterprises will adopt a Meeting Automation Platform within a short span of three years....
[Infographic] How Events Became Digitized: A Timeline
Technology has been the driving force behind the progress of humankind, and events are not an exception. The pomp and splendor of B2B events and trade shows from the past seem almost primitive now, with all these new technologies that...
5 reasons your meeting manager needs a scheduling app
Meetings are effective tools that are easily overlooked. Creating and executing effective meetings is not as easy as it seems. Ineffective management can cause a great deal of confusion and frustration. There is a ton of data that suggests that...
How blockchain technology can influence the event industry
Blockchain technology has everyone talking – and with good reason. The undoubtedly ingenious technology that was initially invented for its currency, Bitcoin, creates a decentralized ledger of secure, traceable, and transparent transactions. This way, digital information can be distributed without...
5 reasons B2B marketers should be excited for CES 2018
CES is ready to light up Las Vegas. For those of you living under a rock, the Consumer Electronics Show is one of the biggest trade shows of the year, taking place between the 9th and 12th of January, that...
How is technology impacting the event experience
Technology has permeated every aspect of our lives. There are apps and software for almost everything nowadays. The event industry hasn’t escaped this coup. Events are a big part of attendee’s lives, and so, they look at events through the...
How does a Direct Engagement Platform help Sales teams?
The sole reason for a companies existence are the products and services that they sell. Companies might have a unique sales structure, but the common thread is that the company’s offerings are sold through a series of interactions, known as...
Building a rock-solid sales pipeline with Salesforce
According to Hubspot’s CRM statistics for 2017, close to 45% of companies have employed the use of a CRM software with 84% of them using a standardized CRM format to rate leads. These two statistics stand testament to the relevance...
4 Event Technologies That Are Making Life Easier for Event Managers
Trade shows and B2B events are thriving, with more than 92% of event marketers investing in events to further their business goals. Let’s take a quick look at the technologies that are shaping the future of events, and how exactly...