Category: Event ROI

Meetings-Data-To-Boost

Decoding Meetings Data To Boost Sales Performance And Event ROI

  The success of a B2B event lies in how effective the sales meetings turn out. In the past, companies have focussed on events as a brand building platform and not on the number of deal closing conversations happening at...

/ May 5, 2016
How-sales-tech-can-help-boost-event-ROI

How sales tech can help boost event ROI

With sales tech taking the event industry by storm, adapting to a new system can be a challenge. Here are three reasons how sales advancement platforms can maximize event ROI. As sales professionals, we find ourselves skeptical to the idea...

/ April 19, 2016