Event spends are a major bone of contention, with most companies feeling that they are spending too much, and with event managers feeling that they aren’t spending quite enough. In that climate,…
Posts published in “Event ROI”
Event ROI has been a tricky topic. This is because there are many contributing factors to measuring and maximizing it. Broadly, it boils down to the number of sales opportunities generated by…
There are a lot of posts about measuring event RoI. We’ve been spearheading the Event RoI movement for so long, and we wanted to weigh in with our $0.02. We’ve helped countless…
In the present scenario, a number of organizations have recognized the immense impact that events have on top line revenue. At trade shows, marketers try and squeeze in as many constructive interactions…
There’s been a steady change in the very premise of corporate event planning over the last few years. The justification used to be the footfalls, impressions, and as the social age rolled…
Events are excellent opportunities for brands and companies to connect with their target audiences and create business opportunities. Organizations take great efforts and make enormous investments to exhibit and meet potential customers…
With technology taking center stage in the modern workplace, it has become important to stay abreast with technological trends to boost productivity. Over the last two decades, technology has drastically reshaped the…
Like any other large-scale marketing struggle, B2B events are avenues that are impactful and involve several hours of planning. Event planners follow exhaustive methods to arrive at a feasible battle plan.…
B2B events have greatly evolved from what they have been in yesteryears. They are now exorbitant affairs involving enormous budgets. Event marketers put in a lot of time and effort into…