Category: Event ROI
How do you run a successful B2B event on a tight budget?
Event spends are a major bone of contention, with most companies feeling that they are spending too much, and with event managers feeling that they aren’t spending quite enough. In that climate, balancing the budget and justifying event spends is...
Event ROI: 5 ways to win your money back
Event ROI has been a tricky topic. This is because there are many contributing factors to measuring and maximizing it. Broadly, it boils down to the number of sales opportunities generated by effectively managing a limited the budget. The event...
The Most Crucial Component of Event RoI
There are a lot of posts about measuring event RoI. We’ve been spearheading the Event RoI movement for so long, and we wanted to weigh in with our $0.02. We’ve helped countless companies (okay, we counted. More than 40 Fortune...
5 ways a meeting management software boosts event ROI
In the present scenario, a number of organizations have recognized the immense impact that events have on top line revenue. At trade shows, marketers try and squeeze in as many constructive interactions with prospects and customers as possible and often...
What matters most in corporate event planning?
There’s been a steady change in the very premise of corporate event planning over the last few years. The justification used to be the footfalls, impressions, and as the social age rolled in, social media engagement. But social media metrics...
4 event ROI metrics that need to be used more often
Events are excellent opportunities for brands and companies to connect with their target audiences and create business opportunities. Organizations take great efforts and make enormous investments to exhibit and meet potential customers at trade shows. But at the end of...
How a meeting scheduling software improves productivity
With technology taking center stage in the modern workplace, it has become important to stay abreast with technological trends to boost productivity. Over the last two decades, technology has drastically reshaped the way organizations work. Industry leaders need to adapt...
5 ways to set realistic objectives to reach your event ROI goals
Like any other large-scale marketing struggle, B2B events are avenues that are impactful and involve several hours of planning. Event planners follow exhaustive methods to arrive at a feasible battle plan. While doing so, they need to pay special...
Approaching event ROI from a sales pipeline standpoint
B2B events have greatly evolved from what they have been in yesteryears. They are now exorbitant affairs involving enormous budgets. Event marketers put in a lot of time and effort into creation and execution during the days leading to...