When Dell Technologies hosts a large corporate event like May 2022’s Dell Technologies World (DTW) in Las Vegas, it’s Bennett Driscoll, Dell’s Global Marketing Events Manager, who is on the ground ensuring…
Posts published in “Event ROI”
Founded in 2016, LucidLink is a fast-growing cloud storage company. Its innovative system transforms the cloud into local storage for creative teams across the globe, eliminating the need to download or synchronize.…
How Enterprises Can Continue to Engage with Customers and Advance the Sales Pipeline The world is experiencing unprecedented changes due to COVID-19 pandemic. The global economy has been affected in ways not…
Although it seems quite obvious, the impact of B2B meetings at events should not be underestimated.
Finding a way to measure the success of a trade show is key, but only 30% of exhibitors actually have established goals for their events. The first step in setting goals for trade shows is determining what metrics to measure.
The Event Meeting Maturity Model defines several stages that companies go through when focusing on meetings at events to understand key business metrics like pipeline and revenue.
The buyer’s journey is a roadmap that details how customers interact with a brand, gather awareness, and build intent that leads them to a purchase decision. Tracking customers along the buyer’s journey…
Meetings are an important aspect of every stage of the sales cycle. They help at every stage, be it in raising brand awareness, creating interest, pushing customers towards a purchase decision, or…
The modern-day meeting planner has their work cut out for them. The importance of face-to-face meetings has not diminished. And, yet the schedules of business executives are busier than ever. Figuring out…