Category: Event ROI

What-is-MAP

What is a Meeting Automation Platform (MAP)?

In our previous blog, we defined strategic meetings as business to business engagements between executives, SMEs and their target audiences to foster business-impacting results such as partnerships, sales development, investment opportunities, and influence. Strategic meetings undoubtedly have a definite influence...

/ November 12, 2018
customer meetings

How to track customer touch-points across trade shows and executive briefing centers

Closing a sales deal takes multiple touch points with the customer. For big-ticket deals, these touch points are spread out over a range of venues and timeframes. Events are one such place. B2B Events and trade shows are great places...

/ July 3, 2018
Insights-CMO-B2B-Event

5 insights from events that are sure to impress your CMO

What defines a successful event? Is it a long list of leads that you come back with? Or is it the number of impressions and interactions your content has managed to generate? Whatever this may be, CMOs are no longer...

/ June 19, 2018
ROI Summit

Premiere Online Event Summit: Maximize your Event ROI

Did you know that 55.5% event professionals signal budget constraints as the single biggest hurdle in 2018? Also, 64.6% of them feel that marketing budgets will remain the same in the next 12 months. These trends are not encouraging, especially...

/ May 31, 2018
Meeting-rooms-B2B-event

The ROI conundrum: Booths vs meeting rooms at events

Companies spend a massive percentage of their marketing budgets exhibiting at events. The number, some claim, is between 13-15% on average. And close to a staggering 55% of this is spent on meeting spaces. With such massive investments, event marketers...

/ January 25, 2018
Budget-events

The basics to building an immaculate event budget

The budgeting process precedes the planning process. Event professionals live and die by their budgets. Putting together an event budget can be a daunting task for a newcomer and even the slightest hint of mismanagement can cost a company dearly....

/ November 23, 2017

Increase Revenue from Events with Off Site Meetings at B2B Events and Trade Shows

Meetings at events are the most important factor in building sales pipeline, which helps show ROI for the event. When the event is underway, meetings need not be restricted to the event itself. The event organizer might offer meeting spaces...

/ November 8, 2017

Slides from the Webinar : 10 Ways Companies Build Sales Pipeline At Events

Fortune 500 companies from around the world are leveraging events to build sales pipeline from B2B events and trade shows. Events are no longer being seen as just cost centers, but as opportunities for actual revenue generation. The key to...

/ October 25, 2017

How do you run a successful B2B event on a tight budget?

Event spends are a major bone of contention, with most companies feeling that they are spending too much, and with event managers feeling that they aren’t spending quite enough. In that climate, balancing the budget and justifying event spends is...

/ October 20, 2017