Mobile event apps have revolutionized the events industry landscape. They have numerous benefits for event professionals and help increase attendee engagement by providing engaging information. Mobile apps not only bring experiences within…
Posts published in “Event ROI”
In our previous blog, we defined strategic meetings as business to business engagements between executives, SMEs and their target audiences to foster business-impacting results such as partnerships, sales development, investment opportunities, and…
Closing a sales deal takes multiple touch points with the customer. For big-ticket deals, these touch points are spread out over a range of venues and timeframes. Events are one such place.…
What defines a successful event? Is it a long list of leads that you come back with? Or is it the number of impressions and interactions your content has managed to generate?…
Did you know that 55.5% event professionals signal budget constraints as the single biggest hurdle in 2018? Also, 64.6% of them feel that marketing budgets will remain the same in the next…
Companies spend a massive percentage of their marketing budgets exhibiting at events. The number, some claim, is between 13-15% on average. And close to a staggering 55% of this is spent on…
The budgeting process precedes the planning process. Event professionals live and die by their budgets. Putting together an event budget can be a daunting task for a newcomer and even the slightest…
Meetings at events are the most important factor in building sales pipeline, which helps show ROI for the event. When the event is underway, meetings need not be restricted to the event…
Fortune 500 companies from around the world are leveraging events to build sales pipeline from B2B events and trade shows. Events are no longer being seen as just cost centers, but as…