Category: Event Planning

gearing-up-30-days-b2b-event

Gearing up for when you are 30 days away from your B2B event

Events are infinitely complex. There’s always so many things that you need to get just right to plan and execute a successful event campaign. You can seldom rely on things to go according to plan. But there are ways to...

/ October 4, 2016
event-marketing-maslow

Applying Maslow’s Theory of Human Motivation to B2B Event Marketing

The classic theory of Human Motivation, also known as the ‘Hierarchy of Needs’ was devised by American Psychologist, Abraham Maslow in the year 1943. It remains today as one of the greatest theories in understanding human needs and personal development....

/ August 9, 2016