Category: Event Planning

Smarketing-events

Smarketing: How internal alignment helps you close better

We’ve spoken at length about how marketing and sales work at events. Marketing handles the front of the house, creating conversations and helping prospects understand the product better. Sales, on the other hand, makes sure that the opportunity is a...

/ March 1, 2018
Speaking at events

6 Ways to Generate Leads from Speaking Engagements at Trade Shows

Speaking at events is a great opportunity for companies. It helps establish thought leadership for the speaker, as well as the company that they are associated with. It also improves the company’s profile in the minds of their target audience,...

/ February 27, 2018
Trade-Show-Metrics-Ebook

[Ebook] The EventProfs’ Guide to Trade Show Metrics

At events and trade shows, sales and marketing teams are constantly working against the clock to bring in as much business as possible. But how do they know if they are any closer to reaching their objectives? The obvious answer...

/ February 22, 2018

The GDPR Guide for Eventprofs + Checklist

Click here to download the checklist. Over the past two decades, the internet has become a focal point for businesses to engage with their customers. In the process of knowing their customers and prospects better, companies have accumulated large stores...

/ February 13, 2018
Maximize-sales-events

5 things you should be doing to maximize sales at events

At events and trade shows, the amount of business in the sales pipeline is the single most supportive figure that can substantiate success. And more often than not, the amount of potential business is equated to the ROI of the...

/ February 8, 2018

[Webinar] Ready for MWC 2018? 10 Tips to Build an Impressive pipeline

MWC 2018 is only a few days away and event planners who are attending are scrambling to make the event a success. But how do you define success at MWC? Is it the number of badge scans, social shares, and...

/ February 6, 2018
increase revenue from events

How to Build a Sales Pipeline at B2B Events After the Event has Concluded

High-quality customer and prospect meetings are the largest contributors to building the sales pipeline at events. For companies, building a sales pipeline during an event is crucial to showing ROI for the events. Usually, the meetings that contribute to building...

/ January 30, 2018

How to Make your Event Management Company Stand Out in a Crowd

Event management is a $58.8 Billion industry, with companies allocating ~13% of the budgets to events. All industries have adopted advents in tech to make their processes more efficient, and the the event planning industry has also followed suit. The...

/ January 19, 2018
b2b-marketing-holiday-season

B2B Event marketing tips for the holiday season

It’s that time of the year again. Christmas and New Year’s is a precious month away. A large chunk of your customers are not available simply because they use this time to take a vacation or spend time with family....

/ December 12, 2017