Exhibiting at an event is a tough task, and budgeting sits at the top of the difficulty pile. Since there are so many things to account for, it gets challenging to prioritize…
Posts published in “Event Planning”
Trade shows are a hive of activity. There are a lot of activities simultaneously taking place on the exhibitor’s floor and marketing teams face the added pressure of closing deals and maximizing…
Today, marketers have more access to data than before. With this, not only do marketers have increased visibility into every marketing campaign but can also use this crucial data to identify key…
Social media and events go hand-in-hand. It has become an integral part of every event marketing strategy and plays a crucial role in bridging the gap between marketers and their audiences. But…
Closing a sales deal takes multiple touch points with the customer. For big-ticket deals, these touch points are spread out over a range of venues and timeframes. Events are one such place.…
B2B companies face different challenges than B2C companies, because it might seem like their sales channels are very limited. On the other hand, they also have access to other channels that are…
Interacting with customers on social media at events is an integral part of marketing. As consumers use social media for their informational needs, numerous companies have found it important to use these…
How hard can it be? It’s just calendar management, right? Event managers and planners are responsible for a large number of tasks that fall under their ambit. All those tasks are very…
Events have, in recent times, become heavily reliant on data. Event attendees are constantly feeding event professionals highly insightful data that can help them get closer to what their attendees are looking…