Social media and events go hand-in-hand. It has become an integral part of every event marketing strategy and plays a crucial role in bridging the gap between marketers and their audiences. But…
Posts published in “Event Planning”
Closing a sales deal takes multiple touch points with the customer. For big-ticket deals, these touch points are spread out over a range of venues and timeframes. Events are one such place.…
B2B companies face different challenges than B2C companies, because it might seem like their sales channels are very limited. On the other hand, they also have access to other channels that are…
Interacting with customers on social media at events is an integral part of marketing. As consumers use social media for their informational needs, numerous companies have found it important to use these…
How hard can it be? It’s just calendar management, right? Event managers and planners are responsible for a large number of tasks that fall under their ambit. All those tasks are very…
Events have, in recent times, become heavily reliant on data. Event attendees are constantly feeding event professionals highly insightful data that can help them get closer to what their attendees are looking…
Landing a new job is not a matter of chance for most event professionals. For newcomers, it’s a journey of understanding how the event industry operates, and trying to find a place…
Even the most experienced event professionals will tell you that nothing can be taken for granted while planning an event. Of course, the glamour comes with the job, but even the slightest…
To stay relevant in today’s competitive job market, event professionals need to constantly update their skills to future-proof their careers. The good news is that there are plenty of resources available online…