Category: Event Planning
What is a Meeting Automation Platform (MAP)?
In our previous blog, we defined strategic meetings as business to business engagements between executives, SMEs and their target audiences to foster business-impacting results such as partnerships, sales development, investment opportunities, and influence. Strategic meetings undoubtedly have a definite influence...
The pitfalls of spreadsheet-based strategic meeting management
Strategic B2B meetings are the lifeline for business success. Most strategic meetings take place with customers, prospects, vendors, decision-makers, and other stakeholders at events, briefing centers, roadshows, etc. This makes them one of the most effective tools for B2B enterprises...
Why SMART goal-setting for events isn’t dead
Events are large-scale marketing objectives that require several months of planning and coordination. Setting goals and objectives are a big part of the battle plan that event professionals need to pay attention to in order to get the most out...
5 Simple ways to stay under budget when you are exhibiting at an event
Exhibiting at an event is a tough task, and budgeting sits at the top of the difficulty pile. Since there are so many things to account for, it gets challenging to prioritize everything and event managers need to be very...
5 things to consider while picking meeting rooms at events
Trade shows are a hive of activity. There are a lot of activities simultaneously taking place on the exhibitor’s floor and marketing teams face the added pressure of closing deals and maximizing the impact of meetings and interactions. The first...
4 reasons why meeting analytics is on the rise
Today, marketers have more access to data than before. With this, not only do marketers have increased visibility into every marketing campaign but can also use this crucial data to identify key opportunities and sharpen efforts to drive better output....
9 ways to use social media at your next event
Social media and events go hand-in-hand. It has become an integral part of every event marketing strategy and plays a crucial role in bridging the gap between marketers and their audiences. But as simple as it seems, effectively promoting an...
How to track customer touch-points across trade shows and executive briefing centers
Closing a sales deal takes multiple touch points with the customer. For big-ticket deals, these touch points are spread out over a range of venues and timeframes. Events are one such place. B2B Events and trade shows are great places...
Are Events an Effective Sales Channel for B2B companies?
B2B companies face different challenges than B2C companies, because it might seem like their sales channels are very limited. On the other hand, they also have access to other channels that are not feasible for B2C companies. One such channel...