Customer meetings are the lifeblood of enterprises to grow pipeline and revenue. These are B2B engagements with qualified prospects or existing customers. Sales and marketing organizations develop programs to increase the number…
Posts published in “Event Planning”
Event marketers constantly need to justify their event marketing spend. At a recent Haute Dokimazo unconference, a VP Marketing commented that 50% of their marketing spend went into events. Given this level…
The buyer’s journey is a roadmap that details how customers interact with a brand, gather awareness, and build intent that leads them to a purchase decision. Tracking customers along the buyer’s journey…
Needless to say, meetings are the very essence of any event campaign. When done right, they can enable business growth, build a pipeline, drive sales, and enhance relationships, all of which result…
In our last blog, we spoke about the basic steps that Meeting Managers can take in order to ensure that their meetings are sustainable. In this post, we have curated 6 effective…
Meetings, meetings, and more meetings. Once a dreary part of an employee’s life, has today blossomed into one of the most integral contributors to an enterprise’s business growth. More meetings attract more…
Meetings are an important aspect of every stage of the sales cycle. They help at every stage, be it in raising brand awareness, creating interest, pushing customers towards a purchase decision, or…
Whether you want to network, drive sales, or build pipeline for your business, events are where the action is. In order to drive business and fulfill the purpose of the event, the…
The modern-day meeting planner has their work cut out for them. The importance of face-to-face meetings has not diminished. And, yet the schedules of business executives are busier than ever. Figuring out…