Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s…
Posts published in “Event Planning”
How Enterprises Can Continue to Engage with Customers and Advance the Sales Pipeline The world is experiencing unprecedented changes due to COVID-19 pandemic. The global economy has been affected in ways not…
B2B events are getting canceled due to Coronavirus. But, all scheduled in-person engagements need not be. Read this blog to know how Jifflenow can help.
Strategic B2B meetings are the lifeline for business success. Most strategic meetings take place with customers, prospects, vendors, decision-makers, and other stakeholders at events, briefing centers, roadshows, etc. This makes them one…
This blog talks about the trends that are likely to dominate the B2B Event scene in the year 2020.
Although it seems quite obvious, the impact of B2B meetings at events should not be underestimated.
B2B meetings involve engagements with qualified prospects or existing customers. They are the lifeblood of enterprises to grow revenue and pipeline. Sales and marketing organizations develop programs to increase the number of…
The Event Meeting Maturity Model defines several stages that companies go through when focusing on meetings at events to understand key business metrics like pipeline and revenue.
The buyer’s journey is a roadmap that details how customers interact with a brand, gather awareness, and build intent that leads them to a purchase decision. Tracking customers along the buyer’s journey…