This blog talks about the trends that are likely to dominate the B2B Event scene in the year 2020.
Posts published in “Event Planning”
Although it seems quite obvious, the impact of B2B meetings at events should not be underestimated.
Customer meetings are the lifeblood of enterprises to grow pipeline and revenue. These are B2B engagements with qualified prospects or existing customers. Sales and marketing organizations develop programs to increase the number…
The Event Meeting Maturity Model defines several stages that companies go through when focusing on meetings at events to understand key business metrics like pipeline and revenue.
The buyer’s journey is a roadmap that details how customers interact with a brand, gather awareness, and build intent that leads them to a purchase decision. Tracking customers along the buyer’s journey…
This post serves as the introduction to B2B Meetings series which talks about all the aspects and steps that constitutes great b2b meetings at events.
In our last blog, we spoke about the basic steps that Meeting Managers can take in order to ensure that their meetings are sustainable. In this post, we have curated 6 effective…
Meetings, meetings, and more meetings. Once a dreary part of an employee’s life, has today blossomed into one of the most integral contributors to an enterprise’s business growth. More meetings attract more…
Meetings are an important aspect of every stage of the sales cycle. They help at every stage, be it in raising brand awareness, creating interest, pushing customers towards a purchase decision, or…