Most organizations agree that B2B events are critical to success. In fact, 95% of…
Category:
Event Marketing ROI
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How to Align Sales and Marketing ROI: 7 KPIs for B2B Customer Engagement
by Ravi Chalakaby Ravi ChalakaSales teams and marketers are two sides of the same coin — though, if…
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While B2B event costs continue to rise, organizations are asking marketers to do more…
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Discover the key to maximizing event ROI and how B2B meeting automation software can help drive revenue and long-term growth.
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These five strategies will help you become a leader in the new era of corporate events and supercharge your ROI.
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Unpacking the High Cost of Marketing at Trade Shows—And Why It’s Totally Worth It!
by Ravi Chalakaby Ravi ChalakaMarketing at trade shows can be expensive. Yet it is worthwhile as it can offer a great ROI if done right.
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The world has changed in numerous ways in the past year. This is especially…
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Made the Game-changing Transition to Virtual Events? What about the ROI?
by Neha Mallikby Neha MallikCompanies across the globe are seeing a massive hit to their sales pipeline. With…
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Although it seems quite obvious, the impact of B2B meetings at events should not be underestimated.
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