Category: Blog

The potential of micro-influencers at events
Interacting with customers on social media at events is an integral part of marketing. As consumers use social media for their informational needs, numerous companies have found it important to use these channels to reach out to their customers through...

[Infographic] How Events Became Digitized: A Timeline
Technology has been the driving force behind the progress of humankind, and events are not an exception. The pomp and splendor of B2B events and trade shows from the past seem almost primitive now, with all these new technologies that...

Why ineffective calendar management at trade shows is bad for business
How hard can it be? It’s just calendar management, right? Event managers and planners are responsible for a large number of tasks that fall under their ambit. All those tasks are very crucial to the success of the event. But...

Uncovering the value of live session-tracking at events
Events have, in recent times, become heavily reliant on data. Event attendees are constantly feeding event professionals highly insightful data that can help them get closer to what their attendees are looking for at live sessions. However, recent studies have...

5 Tricky Eventprof Interview Questions and How to Answer Them
Landing a new job is not a matter of chance for most event professionals. For newcomers, it’s a journey of understanding how the event industry operates, and trying to find a place for themselves. For experienced professionals, it’s all about...

5 reasons your meeting manager needs a scheduling app
Meetings are effective tools that are easily overlooked. Creating and executing effective meetings is not as easy as it seems. Ineffective management can cause a great deal of confusion and frustration. There is a ton of data that suggests that...

5 telling signs that indicate your deal is crumbling
Sales teams at events do not have it easy. There is nothing worse than spending days and weeks on meetings only to find that your prospect has no intention to buy the product or service. Chances are that the prospect...

11 essential qualities of a successful event planner
Even the most experienced event professionals will tell you that nothing can be taken for granted while planning an event. Of course, the glamour comes with the job, but even the slightest slip can cause a chain of disastrous consequences....

5 integrations to supercharge your meeting management software
Every organization constantly battle with decisions centered around growing the business and simplify processes. Organizing the perfect trade show is a complicated task as it is. And with the number of functions that go with it, merging certain functions can...