Built to offer a high level of customer interaction and engagement, Executive Briefing Centers reduce a B2B sales cycle, which takes between three to six months, by around 30%. They are the…
Posts published in “Blog”
Multiple B2B meeting types offer varied ways of engaging with prospects or customers. This blog talks about 7 types of B2B meetings every event should have.
The Association of Briefing Program Managers (ABPM) describes an Executive Briefing Center as a forum that helps enterprises meet customer needs, convey company and product visions with customers, and shorten sales cycles…
Meetings are an important aspect of every stage of the sales cycle. They help at every stage, be it in raising brand awareness, creating interest, pushing customers towards a purchase decision, or…
This blog talks about five of the most popular attendees event and meeting managers tend to meet at their events.
Abraham Maslow’s Hierarchy of needs is probably one of the most well-known theories in human psychology. Devised in the year 1943, it remains one of the most relevant models that elucidate human…
The modern-day meeting planner has their work cut out for them. The importance of face-to-face meetings has not diminished. And, yet the schedules of business executives are busier than ever. Figuring out…
Imagine an event without a predetermined agenda, absence of keynote speakers, and no panel discussions. Not very easy for most. The coming together of individuals in the form of face-to-face interactions has…
There’s no denying that there are plenty of opportunities for your organizations to make the right connections with potential clients and vendors at events, tradeshows, and conferences. All the right people are…