Customer meetings are the lifeblood of enterprises to grow pipeline and revenue. These are B2B engagements with qualified prospects or existing customers. Sales and marketing organizations develop programs to increase the number…
Posts published in “Blog”
The buyer’s journey is a roadmap that details how customers interact with a brand, gather awareness, and build intent that leads them to a purchase decision. Tracking customers along the buyer’s journey…
Meetings often hinge on the location and venue, among many other factors. A good meeting venue helps to promote networking and productive discussions. Therefore, choosing a setting for the meeting can spell…
Now that your meeting is good to go, let’s talk about a tip that is sure to make your conversations stay on track. In this blog, we talk about what is referred…
Organizing flawless meetings is far from impossible. Nevertheless, it takes careful planning and execution. In our previous blog, we talked about the importance of pre-meeting surveys, meeting agendas, and their role in…
For every meeting to be successful, it is important for certain elements to be coordinated. The aim of this blog series is to explain these elements in detail and establish an understanding…
Needless to say, meetings are the very essence of any event campaign. When done right, they can enable business growth, build a pipeline, drive sales, and enhance relationships, all of which result…
In many ways, the sales process resembles a relay race with the baton passing from various teams within marketing to sales development and then finally sales. Marketing automation has helped enable this…
In our last blog, we spoke about the basic steps that Meeting Managers can take in order to ensure that their meetings are sustainable. In this post, we have curated 6 effective…