Category: Blog

Then-and-now-MAP

Then and now – Why MAP is key to Strategic Meeting Success

Some of the biggest companies rely on strategic meetings at events and trade shows to boost their business growth, increase qualified business avenues and ultimately drive topline and profit. But of the many strategic meetings that are organized, are unproductive...

/ December 12, 2018
Business-Imperatives-MAP

The business imperatives of using a Meeting Automation Platform

A recent study by Aragon Research has identified Meeting Automation Platform (MAP) as a software category that is gaining importance. The study estimates that 50% of enterprises will adopt a Meeting Automation Platform within a short span of three years....

/ December 5, 2018
What-is-MAP

What is a Meeting Automation Platform (MAP)?

In our previous blog, we defined strategic meetings as business to business engagements between executives, SMEs and their target audiences to foster business-impacting results such as partnerships, sales development, investment opportunities, and influence. Strategic meetings undoubtedly have a definite influence...

/ November 12, 2018
Spreadsheets-Strategic-Meeting-Management

The pitfalls of spreadsheet-based strategic meeting management

Strategic B2B meetings are the lifeline for business success. Most strategic meetings take place with customers, prospects, vendors, decision-makers, and other stakeholders at events, briefing centers, roadshows, etc. This makes them one of the most effective tools for B2B enterprises...

/ October 29, 2018
Why-more-strategic-meetings

Why We Need More Strategic B2B Meetings

According to several event marketing studies, the four most common metrics for defining success at events include the amount of exposure generated, social media buzz, brand awareness, and the number of leads captured sans qualification. While these measures may provide...

/ October 22, 2018
EBC-three-reasons

Three reasons your business needs a briefing center

When it comes to creating context, pitching products, building relationships, and delivering core value, there are but a few platforms that trump executive briefing centers. They are crucial tools that help companies introduce customers to their vision, show off their...

/ September 10, 2018

Why SMART goal-setting for events isn’t dead

Events are large-scale marketing objectives that require several months of planning and coordination. Setting goals and objectives are a big part of the battle plan that event professionals need to pay attention to in order to get the most out...

/ August 30, 2018
5-reasons-sales-deal

The top 5 reasons why you haven’t closed your deal yet

Any experienced sales professional will tell you that closing deals are the most daunting task at events and trade shows. By no means do they have it easy. They are usually under a tremendous amount of pressure to maximize sales...

/ August 2, 2018
5-meeting-tips-twist-odds

5 meeting hacks that are sure to twist the odds in your favour

Over the last few years, companies have spend large sums of money on events and trade shows. Trade shows and conferences have become increasingly complex. And meetings are an integral part of these campaigns. According to a study, 92% of...

/ July 24, 2018