Most organizations agree that B2B events are critical to success. In fact, 95% of…
Category:
B2B Marketing Strategy
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How to Align Sales and Marketing ROI: 7 KPIs for B2B Customer Engagement
by Ravi Chalakaby Ravi ChalakaSales teams and marketers are two sides of the same coin — though, if…
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While B2B event costs continue to rise, organizations are asking marketers to do more…
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6 Steps to Design and Execute a Killer Outbound Marketing Strategy to Complement Your Events
by Ravi Chalakaby Ravi ChalakaB2B events are an effective way to build brand awareness, engage with potential customers,…
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12 Tips on How Marketers Can Increase Sales Meeting Metrics at B2B Events
by Ravi Chalakaby Ravi ChalakaMeetings and sessions are perhaps the most important part of the B2B sales process.…
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3 Ways for Demand Generation Teams to Drive Marketing Qualified Meetings
by Ravi Chalakaby Ravi ChalakaDemand Generation teams are responsible for creating and executing strategies to attract potential customers…
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Don’t Freak Out Over Attendee Meeting Requests! You Have a Scheduling App
by Ravi Chalakaby Ravi ChalakaDiscover your new secret weapon! The right scheduling app can help you manage an overwhelming amount of meeting requests.
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Booking meetings before the start of a trade show maximizes high-quality lead generation. A meeting scheduling app can be a game-changer for your event ROI.
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Why You Need a Meeting Scheduling Tool to Turn Walk-Ins Into Business Wins
by Ravi Chalakaby Ravi ChalakaDiscover how the right meeting scheduling tool can maximize trade show potential for your business. Make every connection count with meeting automation.
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How Pulling an All-Nighter Managing Spreadsheets Led an Event Executive to a Strategic Epiphany
by Oren Pelegby Oren PelegFew event executives have enjoyed a career quite like Nicola Kastner’s. Previously SAP’s Head of Global Event Strategy, Kastner is now one of the most widely respected event strategists in the industry.
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