Few event executives have enjoyed a career quite like Nicola Kastner’s. Previously SAP’s Head of Global Event Strategy, Kastner is now one of the most widely respected event strategists in the industry.
Category:
B2B Marketing Strategy
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Your Guide to Seamless Collaboration Between the Marketing and Sales Teams—Hybrid Event Marketing Edition
by Ravi Chalakaby Ravi ChalakaLearn to drive revenue at your next hybrid event by aligning your marketing and sales teams’ strategies and technical solutions.
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Marketing at Trade Shows: 3 Tactics to Stop Wasting Time and Money in 2023
by Ravi Chalakaby Ravi ChalakaHeading into 2023 inflation is driving up the cost of marketing at trade shows. Revamp your event tactics with these tips to get more for less this year.
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These five strategies will help you become a leader in the new era of corporate events and supercharge your ROI.
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Want To Schedule Meetings Across All Types Of Events? Consider This Flexible Solution
by Ravi Chalakaby Ravi ChalakaDon’t miss out on qualified leads during business events and tradeshows. Let’s unpack how to schedule meetings more efficiently with automated technology.
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Top 2 Use Cases to Drive Better Outcomes from Virtual and Hybrid Events in 2021
by Neha Mallikby Neha MallikA global crisis can either paralyze an industry or galvanize it to thrive. In…
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Looking at the year 2021 so far, we know that CES, the world’s largest…
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Virtual Events exploded in 2020 and trends show they will continue to be an…
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In an earlier blog, we discussed how Marketing Qualified Meetings (MQMs) are the latest…
