It’s that time of the year again. Christmas and New Year’s is a precious month away. A large chunk of your customers are not available simply because they use this time to take a vacation or spend time with family. Businesses face an enormous slump in sales due to the above-stated reasons. Therefore, marketing campaigns during this phase are far from standard-issue procedures. With 2016, coming to an insightful end, here are a few tips and tricks to step up your marketing strategy to tackle the upcoming holiday season.
Choose appropriate channels
Getting information about your product during the holiday season is going to be a particularly challenging task. Gaining potential business, is even more so. Inbound and outbound marketing go hand in hand. Prospects use different media to satisfy their informational needs and every social media channel lets you convey information in a unique way. For this reason, it is especially important to use the right channels to reel in more traffic to your site and increase the number of prospective clients.
Using a multi-channeled approach, certainly, helps you gain significant traction. Utilize emails to periodically remind customers of your product. Twitter and Tumblr can help you build curiosity and intrigue. Facebook, LinkedIn and GooglePlus can help customers stay updated with the latest information. Be sure to use as many channels to engage with your audience throughout the season.
Replicate a unified experience across channels
Customers take time to buy in to your product. They may have done so through your website/ landing page, social media, or an offline interaction. In other words, they are often not worried about what channels they use to get there. All they are concerned about is that they are interacting with your brand of product. But this does not mean you pay attention to one channel and neglect the other. To structure your strategy effectively, observe how prospects engage with your content. It is important to replicate a uniform experience for customers irrespective of which point of contact they use.
Create a buzz/offer
Holiday season is one of the most active periods for social media. There’s nothing quite like a buzz to get things going. A buzz not only ensures that there’s plenty of social media activity and promotion going on, it also ensures a certain amount of word-of-mouth. Appeal to influencers. Get them to write about you. This is one of the best ways to create a conversation around your product.
Use hashtags to get your product to trend online. Get your teammates to share details with friends. Include key pieces of information that you think they will find useful. Throw in a few stats and highlight the benefits of using your product. This is also an opportunity to give customers promotional offers. Essentially, involve your audience in the marketing process and incentivize it.
Personalize the experience
Personalization goes a long way in creating a memorable product experience. Prospects need to feel that every piece of information was tailor made for them. Personalization ensures that you give the right people the information they need. Not only that, but prospects are more likely to convert to customers with a more specific approach. In addition to nurturing existing leads, a personalized approach also helps create an audience that is passionate about your cause.
Holiday season presents the perfect opportunity to create an emotional connect with your prospects and target audience. Marketers can potentially use the positive emotions associated with the season to reinforce marketing messages.
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