COVID-19 has created a new normal and everything has moved to online and will remain so for the foreseeable future. And while virtual events are growing in popularity, doing them well takes a fair amount of planning and seamless execution. How do we pivot in this new virtual environment? How do we have B2B customer meetings now that we can’t meet in person anymore? According to reports, there has been an 88% budget reduction in in-person budgets. It has been reallocated to webinars, virtual events, social media, and videos.
So how do you drive virtual events, and bridge the gap in customer engagement and drive pipeline from these events.
Let’s get into the realm of going into a typical online event. A lot of examples you see are landing pages that have a calendar with a lot of links – for customers to interact with something on a website.
A real virtual event, however, gives the feeling of attending an actual event, albeit virtually. This experience is a lot more interactive than watching something on a screen. A true virtual event allows for the inclusion of media, links, videos, information tabs, audio, and more – basically, anything that they would actually experience at an event.
But it’s the meetings at these events that drive pipeline that drives revenue. Meeting types that can be driven virtually with JIfflenow include:
Companies can leverage the ‘Inbound Request Page’ to sign up for ‘Meet the Expert/Executive’ sessions or calls, register for an online demo, and more. The best part is that it is customizable – from look and feel, to the information you want to gather, give options of different meeting types and topics. The greatest part being, you can give the prospect multiple time slots to choose from in order of priority, and then approve the one that is most appropriate. This replaces the nine/ten to and fro emails needed to schedule a meeting, at a time that works best for both parties.
To see how Inbound Request Page works, watch the recording for this webinar on the same topic here.