Organizing flawless meetings is far from impossible. Nevertheless, it takes careful planning and execution. In our previous blog, we talked about the importance of pre-meeting surveys, meeting agendas, and their role in…
Posts published by “Vishal Vibhakar”
Part II of the Perfect B2B Meetings series talks about the processes necessary to set up a meeting such as pre-meeting surveys and meeting agenda.
In many ways, the sales process resembles a relay race with the baton passing from various teams within marketing to sales development and then finally sales. Marketing automation has helped enable this…
The Association of Briefing Program Managers (ABPM) describes an Executive Briefing Center as a forum that helps enterprises meet customer needs, convey company and product visions with customers, and shorten sales cycles…
Meetings are an important aspect of every stage of the sales cycle. They help at every stage, be it in raising brand awareness, creating interest, pushing customers towards a purchase decision, or…
Abraham Maslow’s Hierarchy of needs is probably one of the most well-known theories in human psychology. Devised in the year 1943, it remains one of the most relevant models that elucidate human…
Some of the biggest companies rely on strategic meetings at events and trade shows to boost their business growth, increase qualified business avenues and ultimately drive topline and profit. But of the…
A recent study by Aragon Research has identified Meeting Automation Platform (MAP) as a software category that is gaining importance. The study estimates that 50% of enterprises will adopt a Meeting Automation…
In our previous blog, we defined strategic meetings as business to business engagements between executives, SMEs and their target audiences to foster business-impacting results such as partnerships, sales development, investment opportunities, and…