All posts by Vasanth Kumar

Vasanth Kumar is a Content Marketing Associate at Jifflenow. He’s been telling stories for brands for the past 4 years and is always on the lookout for the next article, video or infographic that piques his interest.

Are Events an Effective Sales Channel for B2B companies?

B2B companies face different challenges than B2C companies, because it might seem like their sales channels are very limited. On the other hand, they also have access to other channels that are not feasible for B2C companies. One such channel...

/ June 7, 2018

[Infographic] How Events Became Digitized: A Timeline

Technology has been the driving force behind the progress of humankind, and events are not an exception. The pomp and splendor of B2B events and trade shows from the past seem almost primitive now, with all these new technologies that...

/ May 24, 2018

Why ineffective calendar management at trade shows is bad for business

How hard can it be? It’s just calendar management, right? Event managers and planners are responsible for a large number of tasks that fall under their ambit. All those tasks are very crucial to the success of the event. But...

/ May 18, 2018

5 Tricky Eventprof Interview Questions and How to Answer Them

Landing a new job is not a matter of chance for most event professionals. For newcomers, it’s a journey of understanding how the event industry operates, and trying to find a place for themselves. For experienced professionals, it’s all about...

/ May 10, 2018

5 Online Courses to Upgrade Your Event Career

To stay relevant in today’s competitive job market, event professionals need to constantly update their skills to future-proof their careers. The good news is that there are plenty of resources available online – so you can start right now. But...

/ April 4, 2018

[Ebook] 21 Expert Tips to Increase Revenue from your Next Event

Companies are always on the lookout for ways to boost their revenues from their existing channels. Out of those channels, 64% of marketers use tradeshows and events as a source to acquire new prospects and business opportunities. The opportunity at...

/ March 23, 2018

3 Steps to Ace Your Next Speaking Opportunity at Trade Shows

In our previous blog about using speaking opportunities to build sales pipeline at events, we discussed how companies can leverage speaking sessions to add to their sales pipeline. The success of the speaking engagements can positively influence the sales pipeline...

/ March 13, 2018
Speaking at events

6 Ways to Generate Leads from Speaking Engagements at Trade Shows

Speaking at events is a great opportunity for companies. It helps establish thought leadership for the speaker, as well as the company that they are associated with. It also improves the company’s profile in the minds of their target audience,...

/ February 27, 2018

The GDPR Guide for Eventprofs + Checklist

Click here to download the checklist. Over the past two decades, the internet has become a focal point for businesses to engage with their customers. In the process of knowing their customers and prospects better, companies have accumulated large stores...

/ February 13, 2018