All posts by Vasanth Kumar

Vasanth Kumar is a Content Marketing Associate at Jifflenow. He’s been telling stories for brands for the past 4 years and is always on the lookout for the next article, video or infographic that piques his interest.

Essential Gear for the Super Busy Event Manager

The fact that event managers have it tough is a well-documented fact. They have one of the most stressful jobs, and could use all the help that they can get. Of course, using tools that help them increase the ROI...

/ December 1, 2017
Executive Briefing center

How do you calculate ROI for your Executive Briefing Center?

The world’s biggest companies use their Briefing centers to show off their latest wares, to bedazzle their customers, and make them buy into the company’s vision. It’s an arena for planned persuasion, and each Executive Briefing Center is a company’s...

/ November 22, 2017
Direct Engagement Platform

How does a Direct Engagement Platform help Sales teams?

The sole reason for a companies existence are the products and services that they sell. Companies might have a unique sales structure, but the common thread is that the company’s offerings are sold through a series of interactions, known as...

/ November 14, 2017

Increasing your Event ROI with Off site meetings at b2b events and trade shows

Meetings at events are the most important factor in building sales pipeline, which helps show ROI for the event. When the event is underway, meetings need not be restricted to the event itself. The event organizer might offer meeting spaces...

/ November 8, 2017
Meeting Metrics at events

4 Meeting Metrics to Measure at B2B Events and Trade Shows

We’ve long held the view that the ROI from any event is one of the most important metrics to measure, because it quantifies the value of attending B2B events. While attending many big ticket events all over the world, we’ve...

/ October 26, 2017

Slides from the Webinar : 10 Ways Companies Build Sales Pipeline At Events

Fortune 500 companies from around the world are leveraging events to build sales pipeline from B2B events and trade shows. Events are no longer being seen as just cost centers, but as opportunities for actual revenue generation. The key to...

/ October 25, 2017

How do you run a successful B2B event on a tight budget?

Event spends are a major bone of contention, with most companies feeling that they are spending too much, and with event managers feeling that they aren’t spending quite enough. In that climate, balancing the budget and justifying event spends is...

/ October 20, 2017

Does meeting management fit into an Event Coordinator’s job description?

Everyone seems to think that Event Coordinators have a fun job. In some parts, that’s true but it comes with its own set of trials and tribulations. But the market for Event Coordinators is thriving and well. According to the...

/ October 10, 2017
Meeting scheduling tool event

4 Best Ways to Use a Meeting Scheduling Tool at your next Trade Show

We like to think that planning and managing an event is like a grand orchestra. It relies on the confluence of multiple instruments working towards a common goal. Some instruments are more impactful than others, because they hold the entire...

/ September 13, 2017