All posts by Vasanth Kumar

Vasanth Kumar is a Content Marketing Associate at Jifflenow. He’s been telling stories for brands for the past 4 years and is always on the lookout for the next article, video or infographic that piques his interest.

3 Steps to Ace Your Next Speaking Opportunity at Trade Shows

In our previous blog about using speaking opportunities to build sales pipeline at events, we discussed how companies can leverage speaking sessions to add to their sales pipeline. The success of the speaking engagements can positively influence the sales pipeline...

/ March 13, 2018
Speaking at events

6 Ways to Generate Leads from Speaking Engagements at Trade Shows

Speaking at events is a great opportunity for companies. It helps establish thought leadership for the speaker, as well as the company that they are associated with. It also improves the company’s profile in the minds of their target audience,...

/ February 27, 2018

The GDPR Guide for Eventprofs

Over the past two decades, the internet has become a focal point for businesses to engage with their customers. In the process of knowing their customers and prospects better, companies have accumulated large stores of personal data from their customers...

/ February 13, 2018

[Webinar] Ready for MWC 2018? 10 Tips to Build an Impressive pipeline

MWC 2018 is only a few days away and event planners who are attending are scrambling to make the event a success. But how do you define success at MWC? Is it the number of badge scans, social shares, and...

/ February 6, 2018
Post event follow up meeting

How to Build a Sales Pipeline at B2B Events After the Event has Concluded

High-quality customer and prospect meetings are the largest contributors to building the sales pipeline at events. For companies, building a sales pipeline during an event is crucial to showing ROI for the events. Usually, the meetings that contribute to building...

/ January 30, 2018

How to Make your Event Management Company Stand Out in a Crowd

Event management is a $58.8 Billion industry, with companies allocating ~13% of the budgets to events. All industries have adopted advents in tech to make their processes more efficient, and the the event planning industry has also followed suit. The...

/ January 19, 2018

Essential Gear for the Super Busy Event Manager

The fact that event managers have it tough is a well-documented fact. They have one of the most stressful jobs, and could use all the help that they can get. Of course, using tools that help them increase the ROI...

/ December 1, 2017
Executive Briefing center

How do you calculate ROI for your Executive Briefing Center?

The world’s biggest companies use their Briefing centers to show off their latest wares, to bedazzle their customers, and make them buy into the company’s vision. It’s an arena for planned persuasion, and each Executive Briefing Center is a company’s...

/ November 22, 2017
Direct Engagement Platform

How does a Direct Engagement Platform help Sales teams?

The sole reason for a companies existence are the products and services that they sell. Companies might have a unique sales structure, but the common thread is that the company’s offerings are sold through a series of interactions, known as...

/ November 14, 2017