All posts by Vasanth Kumar

Vasanth Kumar is a Content Marketing Associate at Jifflenow. He’s been telling stories for brands for the past 4 years and is always on the lookout for the next article, video or infographic that piques his interest.

5 Simple ways to stay under budget when you are exhibiting at an event

Exhibiting at an event is a tough task, and budgeting sits at the top of the difficulty pile. Since there are so many things to account for, it gets challenging to prioritize everything and event managers need to be very...

/ August 8, 2018

5 reasons you need a meeting management tool for your B2B event

In the mad scramble for making the most out of event budgets, it’s probably understandable that a meeting management solution would be relegated to the bottom of the priority pile. We understand that it’s difficult to find budgets for a...

/ August 1, 2018

[Infographic] What lays in store for the modern B2B event attendee?

The modern B2B Event Attendee has it made. They have a wide range of options to engage their attention and turn that into sales revenue for businesses. This infographic explores the journey of an executive at a B2B event and...

/ July 25, 2018
customer meetings

How to track customer touch-points across trade shows and executive briefing centers

Closing a sales deal takes multiple touch points with the customer. For big-ticket deals, these touch points are spread out over a range of venues and timeframes. Events are one such place. B2B Events and trade shows are great places...

/ July 3, 2018

Are Events an Effective Sales Channel for B2B companies?

B2B companies face different challenges than B2C companies, because it might seem like their sales channels are very limited. On the other hand, they also have access to other channels that are not feasible for B2C companies. One such channel...

/ June 7, 2018

[Infographic] How Events Became Digitized: A Timeline

Technology has been the driving force behind the progress of humankind, and events are not an exception. The pomp and splendor of B2B events and trade shows from the past seem almost primitive now, with all these new technologies that...

/ May 24, 2018

Why ineffective calendar management at trade shows is bad for business

How hard can it be? It’s just calendar management, right? Event managers and planners are responsible for a large number of tasks that fall under their ambit. All those tasks are very crucial to the success of the event. But...

/ May 18, 2018

5 Tricky Eventprof Interview Questions and How to Answer Them

Landing a new job is not a matter of chance for most event professionals. For newcomers, it’s a journey of understanding how the event industry operates, and trying to find a place for themselves. For experienced professionals, it’s all about...

/ May 10, 2018

5 Online Courses to Upgrade Your Event Career

To stay relevant in today’s competitive job market, event professionals need to constantly update their skills to future-proof their careers. The good news is that there are plenty of resources available online – so you can start right now. But...

/ April 4, 2018