Meetings and sessions are the lifeblood of the B2B sales and marketing process. No…
Ravi Chalaka


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Sales and Marketing Alignment Best Practices for Enhancing B2B Engagements
by Ravi Chalakaby Ravi ChalakaMost organizations agree that B2B events are critical to success. In fact, 95% of…
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How to Align Sales and Marketing ROI: 7 KPIs for B2B Customer Engagement
by Ravi Chalakaby Ravi ChalakaSales teams and marketers are two sides of the same coin — though, if…
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While B2B event costs continue to rise, organizations are asking marketers to do more…
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6 Steps to Design and Execute a Killer Outbound Marketing Strategy to Complement Your Events
by Ravi Chalakaby Ravi ChalakaB2B events are an effective way to build brand awareness, engage with potential customers,…
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Imagine standing in front of a conference room having just pitched your company to…
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12 Tips on How Marketers Can Increase Sales Meeting Metrics at B2B Events
by Ravi Chalakaby Ravi ChalakaMeetings and sessions are perhaps the most important part of the B2B sales process.…
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3 Ways for Demand Generation Teams to Drive Marketing Qualified Meetings
by Ravi Chalakaby Ravi ChalakaDemand Generation teams are responsible for creating and executing strategies to attract potential customers…
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9 Types of Meetings You Need At B2B Events (And How to Schedule Them)
by Ravi Chalakaby Ravi ChalakaAt B2B events, such as trade shows, road shows, conferences, and corporate events, attendees…
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Discover the key to maximizing event ROI and how B2B meeting automation software can help drive revenue and long-term growth.