As the post covid era fast approaches and digital advertising and social media marketing continue to be over saturated, in-person and hybrid events which have a higher propensity to convert qualified leads…
Posts published by “Jagdish Upadhyay”
Jagdish is a product strategy, consulting and marketing leader with a passion for SaaS, AI, and IoT. He has broad experience across roles in Product Management, Product Marketing, and software development with leading brands such as Hitachi Vantara, Accenture, Siemens, and Bosch. Jagdish has taken products from slideware to a leading position in the magic quadrants.
Strategic B2B meetings are the lifeline for business success. Most strategic meetings take place with customers, prospects, vendors, decision-makers, and other stakeholders at events, briefing centers, roadshows, etc. This makes them one…
The modern-day meeting planner has their work cut out for them. The importance of face-to-face meetings has not diminished. And, yet the schedules of business executives are busier than ever. Figuring out…
There’s no denying that there are plenty of opportunities for your organizations to make the right connections with potential clients and vendors at events, tradeshows, and conferences. All the right people are…
As Steve Jobs said, “You’ve got to start with the customer experience and work back to the technology — not the other way around.” Executive Briefing Centers (EBCs) were probably created with…
Imagine for a moment that someone decided they were going to help you grow your business. Sounds nice, right? So, this person went out and gathered all the right people together. They…
Strategic meetings and executive briefings are successful when people prepare for them. Sounds obvious and simple, doesn’t it? You want a productive briefing session? All you need to do is plan it…