All posts by Admin Jifflenow

Scheduling meetings at B2B events made quick and simple

jifflenow-hcea-connect

My First HCEA Connect

It was a really refreshing break from the yellow grass locales of California to be able to spend 5 days in lush green Savannah. Having been born and brought up in a tropical country helped me adjust faster to the...

/ August 25, 2016
spreadsheets-for-b2b-meeting-management

5 Problems with using spreadsheets for B2B meetings

We have events to make meaningful connections with other enterprises. And connections in enterprises happen with meetings – the most important part of B2B events. In our previous blog, we discussed how we track and monitor so many aspects of...

/ August 23, 2016
analyzing-metrics-at-B2B-events

Why analyzing these metrics at B2B events is crucial

  Events are more than just a chance to build brand awareness. They are venues to bring in customers, build a healthy sales pipeline and close deals. But how do you know if your events are delivering good results? Any...

/ August 18, 2016
effective-staffing-at-events

Stepping up your staff management regime at events

  Choosing the staff for your events might seem simple enough – you just pick people on your payroll and assign them tasks according to their competencies. But all your staff, big and small, play an important role in the success...

/ August 4, 2016
cema-summit-2016

A CEMA Noob Goes to Summit 2016

  The CEMA Summit is one of the Event Marketing conferences we at Jifflenow look forward to with great excitement. In 2014, we won the Tech Shootout and met several prospects who have since become customers and strong spokespersons for our technology....

/ July 28, 2016
optimizing-the-sales-pipeline

Optimizing the sales pipeline to enhance B2B sales performance

  Sales teams often face stumbling blocks on a day-to-day basis. Deals that were close to being sealed are suddenly called off, leads do not get converted fast enough and the sales pipeline starts to  look meek. For this reason,...

/ July 12, 2016
how-gen-z-is-redefining-b2b-event-marketing

How GenZ is redefining the rules of B2B event marketing

    Generation Z is a formidable population that comprises of nearly 25.9% of the US population. By definition, they are those who were born from the mid 90’s to the early 2000’s. Raised in the decade that saw the advent...

/ June 30, 2016
shorten-the-sales-cycle

5 tips to effectively shorten your B2B sales cycle

One of the most important aspects that front-line executives look for in a sales meeting is a shortened sales process. Essentially, the decision-making responsibility of the sales process falls on senior management. They look for cues that help them close...

/ June 28, 2016
reaching-event-roi-objectives

5 ways to set realistic objectives to reach your event ROI goals

  Like any other large-scale marketing struggle, B2B events are avenues that are impactful and involve several hours of planning. Event planners follow exhaustive methods to arrive at a feasible battle plan. While doing so, they need to pay special...

/ June 23, 2016