The Periodic Table for Event Professionals
Creating a successful event experience is not unlike chemistry. Event professionals know all too well that there are numerous elements that come together to create the perfect trade show. In this blog, we are glad to present to you the...
My First HCEA Connect
It was a really refreshing break from the yellow grass locales of California to be able to spend 5 days in lush green Savannah. Having been born and brought up in a tropical country helped me adjust faster to the...
5 Problems with using spreadsheets for B2B meetings
We have events to make meaningful connections with other enterprises. And connections in enterprises happen with meetings – the most important part of B2B events. In our previous blog, we discussed how we track and monitor so many aspects of...
Why analyzing these metrics at B2B events is crucial
Events are more than just a chance to build brand awareness. They are venues to bring in customers, build a healthy sales pipeline and close deals. But how do you know if your events are delivering good results? Any...
Stepping up your staff management regime at events
Choosing the staff for your events might seem simple enough – you just pick people on your payroll and assign them tasks according to their competencies. But all your staff, big and small, play an important role in the success...
A CEMA Noob Goes to Summit 2016
The CEMA Summit is one of the Event Marketing conferences we at Jifflenow look forward to with great excitement. In 2014, we won the Tech Shootout and met several prospects who have since become customers and strong spokespersons for our technology....
Outbound Marketing and Inbound marketing are two faces of the B2B Sales coin
In recent years, inbound marketing has seen a significant amount of hype and attention. A number of organizations and marketers have jumped on the inbound marketing bandwagon hoping to leverage inbound marketing while focussing less on their outbound efforts. Very...
Optimizing the sales pipeline to enhance B2B sales performance
Sales teams often face stumbling blocks on a day-to-day basis. Deals that were close to being sealed are suddenly called off, leads do not get converted fast enough and the sales pipeline starts to look meek. For this reason,...
Why marketers need to focus on B2B meetings that facilitate bigger deals
Almost all sales kickoff conferences begin with the Sales VP’s of the organization proclaiming that “We are really excited about the coming year! We’re going to close more deals than we did over the previous year.” This kind of...