With events becoming more and more complex, a lot of businesses are moving out of the obsolete excel-based workflow and towards a more tech-savvy solution. This has given rise to a number of comprehensive meeting management software that perform a number of tasks and functions. But with so many possible solutions out there, which one should you choose for your business? In this blog, we discuss some of the most important functions that your B2B event scheduling software should feature.

Mobile friendly

Events are becoming increasingly digital in nature. It is important to acknowledge how important it is to make events, as infinitely complex as they are, easier to handle.

Sales professionals are constantly on the move. They do not have a lot of time to spare and are more dependent on their smartphone than any other device. For this simple reason, the meeting management software should be available for smartphone users as well. Event professionals need to be able to use the software to ease attendees through the event. They should be able to perform crucial functions like send alerts, update meeting information and collecting post-event feedback at the click of a button.

Syncing calendars

An event calendar is, for obvious reasons one of the most important aspects to the event professional. A calendar tells attendees what the event has in store for them as well as help them schedule and manage meetings with other attendees easily. But managing meeting calendars can be an enormously stressful task. If not managed properly, executives can be double booked, and could lead to major scheduling mishaps.

The second feature of the software that we want to highlight is that it should give you a comprehensive view of requested, scheduled and declined meetings during the course of the event. With this view, you should be able to assess productivity and factors that hamper it. In addition to this, it should also be equipped to sync calendars with commonly used apps like Google Calendar and Apple’s iCal.

CRM Integration

A CRM integration is crucial to an event management software. Keeping track of conversations and deals discussed is a crucial part of an event professional’s portfolio. A CRM is a useful tool in the sense that it keeps note of all the important information that can be used to further the deal through the sales cycle. The interface helps you keep track of the sales pipeline that further helps you understand what your business needs and what direction it is taking in terms of sales and business volume. It helps sales and event professionals by keeping them aware of which sales opportunities to concentrate on.

An event management software that doubles up as a customer relationship management will help keep a track of customer interactions as and when they happen as well as register leads and contacts for further follow-up.

Meeting analytics

Analyzing meeting metrics can be invaluable to event marketers. Metrics are quantifiable and tangential data that tells you what about your event works and what does not. Looking at metrics like win rate, average deal size, meeting frequency and attendee data can help determine what areas to concentrate on and what areas need immediate attention.

Having a meeting management software that analyses and reports on these key measurables can help you understand what needs to be done to better your sales team’s performance. Additionally analyzing meeting metrics can also aid in setting realistic and achievable objectives for future events.

Integration with event tech

Technology, on the whole, is definitely on the rise and with events, even more so. Technological integrations have shown tremendous progress and is sure to play a pivotal role in creating novel experiences and advancing sales along the way. There are numerous applications of these integrations in the event industry. Badge scanners, for one, have been an important addition to the technological arsenal.

Attendee information can now be collected and uploaded into the CRM database with ease. The software you pick to manage your meetings should be able to help with collecting and leveraging useful information to get the most out of your sales teams.

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Finding an event meeting software that can do a number of functions all at once can be difficult. But using a meeting management software can drastically reduce efforts and increase productivity. Let us know if we’ve missed something in the comments below.

For more insights on B2B events and event technology, visit the Jifflenow blog.

Posted by Vishal Vibhaker

Vishal Vibhaker is a Content Marketer at Jifflenow. A writer by day and a reader by night, he is an amateur photographer and loves trivia.

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