We have events to make meaningful connections with other enterprises. And connections in enterprises happen with meetings – the most important part of B2B events. In our previous blog, we discussed how we track and monitor so many aspects of events but leave the biggest factor in showing ROI (revenue potential discussed at meetings) to the mercy of a tool ill-suited for managing the complexities of meetings – spreadsheets. Here’s why we think spreadsheets don’t make the cut:
Tracking metrics is really hard
Tracking changes have become a lot easier on spreadsheets now, but only to an extent. Excel does not generate insights from data either. Data collected about our meetings are really valuable, and it deserves to be shared with people to gain insightful learnings.
A single manual error can derail the whole thing
An hour after looking at hundreds of cells, they all start to look the same. In fact, a study shows that 88% of all excel sheets have errors. Manual errors are understandable, but they end up costing business billions of dollars. Using this B2B meeting management – where potentially million dollar deals are being discussed doesn’t sound like a great idea.
It’s difficult for multiple people to collaborate
Meeting scheduling involves multiple stakeholders. Getting them to collaborate by asking them to fill up the same excel sheet is easier said than done. There’s no way to update people if changes are made. Also, we wouldn’t know if people have the same version of Excel as us – further opening the door to more complications.
It’s difficult to find information that you need quickly
Rifling through multiple sheets, or quickly trying to locate an attendee’s name on a sheet takes longer than necessary. In an event, time is an important currency. There’s really no need for us to look messy and unprofessional while we try to locate information.
Excel is not built for managing meetings
Excel is built to be a repository of static data. Meetings, by a virtue of the very nature, deals with dynamic data. Add to that rescheduling, and a need for updates. Sure, data could be manually updated based, but managing a lot of different meetings between lot of different people can get really tiring.
It doesn’t really do much else.
It is great for holding data and making calculations. But can it send invites for meetings? Can it tell us how the meetings went? Well, of course it can’t. To expect it to do so would be silly. But here’s what’s not silly: Finding the right tool to manage our meeting needs.
At Jifflenow, we make managing, tracking and reporting meetings with a tool custom built for this exact purpose. We’ve been at it for the past 4 years, and we know for a fact that there’s a better way of managing high volumes of meetings at events.
For more insights on B2B meetings and how to get the most out of them, visit the Jifflenow blog.