September was an eventful month, with two big industry events coming to a close. Salesforce launched two major products at Dreamforce – The Internet of Things (IoT) cloud and SalesforceIQ. IBC,2015, on the other hand, recorded an increased number of attendees at about 55,000.
We bring to you top 5 trends from these events that replicate where the event technology industry is headed to in 2016.
1) Interconnectivity of technologies across platforms:
Salesforce’s launch of Internet of things and Salesforce IQ indicates a tighter integration of technologies within a single ecosystem. The events tech industry fast moving towards a tapestry of tech products that combine functionalities across platforms. It also opens up unprecedented cross-selling opportunities that could allow some products to be used at multiple points. For example, a meeting scheduling tool for events could act as a sales enablement platform at different places, allowing you to schedule meetings anytime, anywhere.
2) Importance of pre-booking meetings at industry events :
Our sales experts present at IBC,2015 reported that there were quite a few booths that remained empty for most of the time, except for occasional demos. Venue space is expensive at such events, and pre-booking meetings and demos helps utilise that space to the optimum rather than leaving it for ad hoc walk ins. These were primarily smaller B2C companies and there was little scope for pre-booking meetings with prospective clients. Although the few demos that happened could have been scheduled better and they could have saved few hundreds of dollars on venue. In the longer run if these companies.
3) Growing need for meeting scheduling technologies as companies outgrow their in-house scheduling capacity :
The event industry is rapidly expanding. Companies that typically scheduled 25-30 meetings at an event are fast moving beyond the 50 plus mark, thereby outgrowing the capacity of their in-house scheduling platforms. Many such companies were relieved to find a solution like Jifflenow, that can help them scale exponentially. Jifflenow can help them manage all their meetings at events and everywhere else using a simple single sign-on platform, integrate with CRM and also help them calculate ROI on marketing spend.
4) Smart partnerships:
Partnerships are the next big thing. From an age of homegrown solutions for everything, companies are fast moving towards focussed product development, enhancing that with complimenting solutions from relevant partners. Salesforce’s deeper integration with Microsoft, or Jifflenow’s partnership with ITN for instant badge scanning at events are few examples that indicate towards this shift.
5) Intelligent data:
With the evolution of event technologies, B2B companies are finally able to justify their marketing spends by analysing data from events. SalesforceIQ, launched as one of the core offerings of the company at Dreamforce,2015, draws heavily upon information collected by Salesforce to provide users with data-driven insights into sales. Sales advancement platforms of the future will bank on information from meetings in order to evaluate how much revenue pipeline was built through them.
Want to more about how meeting scheduling solutions? Here’s a beautiful illustration on the struggles of an event marketer, and how technology can solve it.
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