Month: October 2018

Spreadsheets-Strategic-Meeting-Management

The pitfalls of spreadsheet-based strategic meeting management

Strategic B2B meetings are the lifeline for business success. Most strategic meetings take place with customers, prospects, vendors, decision-makers, and other stakeholders at events, briefing centers, roadshows, etc. This makes them one of the most effective tools for B2B enterprises...

/ October 29, 2018
Why-more-strategic-meetings

Why We Need More Strategic B2B Meetings

According to several event marketing studies, the four most common metrics for defining success at events include the amount of exposure generated, social media buzz, brand awareness, and the number of leads captured sans qualification. While these measures may provide...

/ October 22, 2018