Month: June 2018

15-more-stats-infographic-B2B-events

[Infographic] 15 more stats that show you the power of events

There is no doubt that events and trade shows are crucial tools to help companies close deals, build relationships, and boost top-line. Close to 80% of event marketers have identified the potential of events and how they contribute to their...

/ June 27, 2018
Insights-CMO-B2B-Event

5 insights from events that are sure to impress your CMO

What defines a successful event? Is it a long list of leads that you come back with? Or is it the number of impressions and interactions your content has managed to generate? Whatever this may be, CMOs are no longer...

/ June 19, 2018

Are Events an Effective Sales Channel for B2B companies?

B2B companies face different challenges than B2C companies, because it might seem like their sales channels are very limited. On the other hand, they also have access to other channels that are not feasible for B2C companies. One such channel...

/ June 7, 2018
Guide-EBC

Creating Effective Executive Briefing Center Experiences

Executive Briefing Centers are precious tools in the sales armory. They give companies uninterrupted time with high-level corporate decision-makers that and help them close deals, penetrate accounts, and forge relationships. Companies incur massive expenses to build, maintain, and utilize these...

/ June 5, 2018