Month: January 2018

increase revenue from events

How to Build a Sales Pipeline at B2B Events After the Event has Concluded

High-quality customer and prospect meetings are the largest contributors to building the sales pipeline at events. For companies, building a sales pipeline during an event is crucial to showing ROI for the events. Usually, the meetings that contribute to building...

/ January 30, 2018
Meeting-rooms-B2B-event

The ROI conundrum: Booths vs meeting rooms at events

Companies spend a massive percentage of their marketing budgets exhibiting at events. The number, some claim, is between 13-15% on average. And close to a staggering 55% of this is spent on meeting spaces. With such massive investments, event marketers...

/ January 25, 2018

How to Make your Event Management Company Stand Out in a Crowd

Event management is a $58.8 Billion industry, with companies allocating ~13% of the budgets to events. All industries have adopted advents in tech to make their processes more efficient, and the the event planning industry has also followed suit. The...

/ January 19, 2018
Event-trends-2018

5 event trends to watch out for in 2018

The past year has been testament to the fact that events and trade shows are becoming larger and more complex. With the new year setting in, we thought of putting together a list of trends that are sure to influence...

/ January 11, 2018
CES-B2Bmarketer

5 reasons B2B marketers should be excited for CES 2018

CES is ready to light up Las Vegas. For those of you living under a rock, the Consumer Electronics Show is one of the biggest trade shows of the year, taking place between the 9th and 12th of January, that...

/ January 8, 2018