Month: December 2017

b2b-marketing-holiday-season

B2B Event marketing tips for the holiday season

It’s that time of the year again. Christmas and New Year’s is a precious month away. A large chunk of your customers are not available simply because they use this time to take a vacation or spend time with family....

/ December 12, 2017
executive-briefing-center-back-on-track

Getting your briefing program back on track

One of the most pressing challenges faced by sales professionals is pushing customers along the sales cycle and influencing a purchase decision. It is a well-known fact that customers love to open up about their problems. From a sales perspective,...

/ December 6, 2017

Essential Gear for the Super Busy Event Manager

The fact that event managers have it tough is a well-documented fact. They have one of the most stressful jobs, and could use all the help that they can get. Of course, using tools that help them increase the ROI...

/ December 1, 2017