Month: August 2017

Event-ROI-5-things-win

Event ROI: 5 ways to win your money back

Event ROI has been a tricky topic. This is because there are many contributing factors to measuring and maximizing it. Broadly, it boils down to the number of sales opportunities generated by effectively managing a limited the budget. The event...

/ August 31, 2017
Event Technology Trade shows

4 Event Technologies That Are Making Life Easier for Event Managers

Trade shows and B2B events are thriving, with more than 92% of event marketers investing in events to further their business goals. Let’s take a quick look at the technologies that are shaping the future of events, and how exactly...

/ August 30, 2017
7-B2B-meeting-types-scheduling-events

7 B2B meeting types you should be scheduling at events

Meetings are the building blocks to any event campaign and most often, the manner in which they are organized is a direct indication of how the company functions. Event marketers strive to create successful meetings but the objective is not...

/ August 24, 2017

Automation and Event Strategy: How far have we come?

Automation is making businesses easier to run, by outsourcing arduous and repetitive tasks. Most aspects of event management require intensive manual efforts, and it’s about time they switch over to the effort-reducing and time saving benefits of automation. Once manual...

/ August 24, 2017

How an Event Manager Can Use Their Next Event to Get Promoted

In the corporate world, we are only as good as our last triumph. How we’re perceived is heavily influenced by our most recent actions and results. So what better way to shape that perception than by planning for the next...

/ August 22, 2017
Five-things-before-B2B-meeting

Five things you need to do before your next B2B meeting

Face-to-face meetings are the building blocks of the sales process. A successful sales team thrives on the productivity of their sales meetings. The success of a meeting is often determined in the preparation stage itself. In this blog, we look...

/ August 16, 2017

Is Gamification effective at Trade Shows?

Gamification is an effective method to increase engagement amongst audiences. It works by incentivizing the audience to take action that would further a company’s cause, by channeling people’s innate competitive tendencies. Gamification as a concept is not new. Credit card...

/ August 16, 2017
Mind-blowing-influencer-program-B2B-events

How to create a mind-blowing influencer program at B2B events

At events, attendees are constantly bombarded with a barrage of information, most of which is easily forgotten. This has made it more difficult for marketers to find content that not only breaks through all that noise but keeps their target...

/ August 10, 2017

4 Ways to Convert Booth Traffic to Sales Meetings at Trade Shows

Getting a customer or a prospect to stop at a booth is a difficult task. Companies that attend trade shows need to be at the top of their game to be able to attract, and hold the attention of attendees...

/ August 10, 2017