Month: July 2017


5 Event Stats And What They Mean For #EventProfs

2017 has been a defining year for the event industry. Exhibiting at trade shows have become central to marketing strategies and companies are increasingly recognizing the colossal role that events have in driving sales. With events becoming larger and increasingly...

/ July 25, 2017

Trade show bingo!

Anyone who has ever exhibited at a trade show will tell you that the booth is the epicenter of a lot of chaotic activity. With this in mind, here’s a fun look at some of most common lines you hear...

/ July 25, 2017
Meeting management through mobile at trade shows

A Guide to Mobile Meeting Management at Trade Shows

Meetings are a cornerstone of events and tradeshows, and are crucial for measuring the success of events. Meeting managers at large tradeshows with high meeting volumes have their job cut out, because they have to balance between managing meeting requests...

/ July 20, 2017

The increasing importance of learning experiences at B2B events

Events are catering to larger audiences by the year. Marketing has evolved with the advent of the digital experience, and events have become increasingly transactional in nature. Keynotes and lectures have become monologues between speakers and audiences. And in exchange...

/ July 18, 2017
Meeting rooms at B2B events

Meeting rooms Vs. Booths: What to spend on at a B2B event

We’ve already established that companies spend a lot of money at events. 57% of companies spend more than 25% of their annual budgets on events. And 69% of marketers plan on increasing their spend on events next year. But for...

/ July 13, 2017
Meeting management software

How to use a meeting management software for successful product demos at events

Having a great product that meets your customers’ needs by resolving their pain points is a good start. But your prospects need to see the product in action to be able to commit to it. 71% of customers base their...

/ July 11, 2017

How Artificial Intelligence will Disrupt Attendee Experience at B2B Events

The potential economic effect of Artificial Intelligence is estimated to be $1.4-2.95 Trillion. The implications of this economic momentum would be the role it plays in revolutionizing industries. The degree of influence that AI has over events might not be...

/ July 6, 2017

How to build a sales pipeline at events

Corporate events have an average spend of over $160,000 per event. And companies want to measure their returns, to justify similar budgets for future events. Companies consider events as an ideal opportunity to build their sales pipelines. Because events tick...

/ July 3, 2017