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10 influencers that are changing the way you approach B2B event marketing

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It’s well known that social media is the new marketing platform. Brand influencers are those identities that have an immense amount of industry knowledge, often backed by first hand experience and provide expert opinions on specific subjects. They act as the ambassadors of thought leadership and trends. Not only do influencers offer their best foot forward in terms of business advice and acumen, but also provide brands with the opportunity to extend their reach by using the strength of their relationship with followers.

Appealing to the biggest influencers in the industry has a number of inherent benefits. Primarily, by following these them, marketers can access the industry’s best practices and key insights on how to expand customer base and business success.

It is no secret that the top influencers are extremely active on Twitter, their primary point of interaction. Here is a list of the top influencers in B2B event marketing industry who are taking the digital marketing landscape by storm.

Ann Handley, Head of Content at MarketingProfs. @MarketingProfs

Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley)

Tom Pick, B2B Marketing Consultant (Web Presence, SEO, SEM,Online PR), Blogger. @TomPick

B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Blogger. He’s been named one of the 50 most influential B2B marketing thought leaders. He’s a co-founder of the portal for B2B blogs and the Social Media Informer social media content aggregation site.

Paul Dunay, Global VP of Marketing for Maxymiser. @PaulDunay

Paul is a blogger and award-winning B2B marketing expert who offers tips on the trade for optimizing your business with digital marketing and SEO practices.

Tony Zambito, Executive Consultant at Sales Benchmark Index. @TonyZambito

Tony is the founder and leading authority in buyer personas for B2B Marketing. In 2002, Tony established the first buyer persona development methodology designed specifically for B2B Marketing and Sales.

Doug Kessler, Creative Director & Co-founder of Velocity. @DougKessler

He publishes a steady stream of content about content marketing and regularly tweets on B2B copywriting, social media, tech marketing.

Eric Wittlake, Media Director at Babcock & Jenkins. @Wittlake

B2B marketer with a focus on demand generation, digital, content and media.

Corbin Ball, Speaker, Consultant, Writer. @corbinball

Corbin Ball is an international speaker, consultant, and writer helping clients worldwide use technology to save time and improve productivity. Events and tradeshow technology analyst who runs the largest meetings tech site on the web & TechTalk Newsletter.

Jay Baer, Marketing consultant, Author – @jaybaer

Jay is a New York Times best-selling author and marketing consultant sharing the best secrets for ramping up content marketing. He holds the record for the world’s most retweeted person by digital marketers and the world’s #2 most retweeted person by B2B marketers.

Jeff Bullas, Digital and Email Marketing Strategist. @jeffbullas

Named as one of Huffington Post’s Top 100 Business Twitter Accounts and Forbe’s Top 50 Social Media Power Influencer, Jeff divulges tips on the top ways to make sure your email marketing and digital marketing strategies are successful.

Jason A Miller, Global Content Marketing Leader at LinkedIn. @JasonMillerCA

Jason A Miller is one of the most successful B2B marketers. In 2014, he published the #1 Amazon Best Selling Book Welcome to the Funnel.

Inculcating the thought leadership from these Influencers will put the old English proverb “The One Who Follows the Crowd Will Usually Go No Further Than the Crowd” to infamy because, in today’s marketing world, the one who follows these influencers are the ones that stand out.

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