As 2020 draws to a close, we cannot resist thinking about what a disruptive year it has been, especially for the Events industry. An industry that swore by in-person events was forced…
Of all the responsibilities Marketers, and we mean all marketers – Event Marketing, Field, or Demand Gen. teams have, the greatest of them all is the alignment with sales. All your efforts…
Companies across the globe are seeing a massive hit to their sales pipeline. With all events canceled or converted to digital – CES 2021 being the latest, most have started planning on…
A year back, if someone told you that in-person events will never be the same, virtual and hybrid events will take centrestage and the future of the events industry will drift towards…
CES 2021 is now all-digital. With almost all events canceled, postponed, or gone virtual, businesses are doing everything to ensure that sales pipelines are not badly hit. Budgets are being diverted from…
In an earlier blog, we discussed how Marketing Qualified Meetings (MQMs) are the latest Marketing currency. They are a better metric that can help convert your interested prospects to opportunities. Just as…
CES 2021 is now all-digital. With almost all events canceled, postponed, or gone virtual, businesses are doing everything to ensure that sales pipelines are not badly hit. Budgets are being diverted from…
COVID-19 has created a new normal and everything has moved to online and will remain so for the foreseeable future. And while virtual events are growing in popularity, doing them well takes…
COVID-19 has hit the Events industry particularly hard, and businesses around the world are still in the process of adapting to the current situation. It’s predicted that one in six businesses will…