technology-B2B-event

How is technology impacting the event experience

Technology has permeated every aspect of our lives. There are apps and software for almost everything nowadays. The event industry hasn’t escaped this coup. Events are a big part of attendee’s lives, and so, they look at events through the...

/ November 16, 2017
Direct Engagement Platform

How does a Direct Engagement Platform help Sales teams?

The sole reason for a companies existence are the products and services that they sell. Companies might have a unique sales structure, but the common thread is that the company’s offerings are sold through a series of interactions, known as...

/ November 14, 2017

Increasing your Event ROI with Off site meetings at b2b events and trade shows

Meetings at events are the most important factor in building sales pipeline, which helps show ROI for the event. When the event is underway, meetings need not be restricted to the event itself. The event organizer might offer meeting spaces...

/ November 8, 2017
Give-customers-B2B-events

Give your prospects what they want (and get what you want) at B2B events

If you’ve attended an event, you will know how hectic the exhibitor’s floor gets. There is a ton of activity going on and the floor is perpetually chaotic. And so, more often than not, prospects that spend time on the...

/ October 31, 2017
Meeting Metrics at events

4 Meeting Metrics to Measure at B2B Events and Trade Shows

We’ve long held the view that the ROI from any event is one of the most important metrics to measure, because it quantifies the value of attending B2B events. While attending many big ticket events all over the world, we’ve...

/ October 26, 2017

Slides from the Webinar : 10 Ways Companies Build Sales Pipeline At Events

Fortune 500 companies from around the world are leveraging events to build sales pipeline from B2B events and trade shows. Events are no longer being seen as just cost centers, but as opportunities for actual revenue generation. The key to...

/ October 25, 2017
Sales-Pipeline-Salesforce

Building a rock-solid sales pipeline with Salesforce

According to Hubspot’s CRM statistics for 2017, close to 45% of companies have employed the use of a CRM software with 84% of them using a standardized CRM format to rate leads. These two statistics stand testament to the relevance...

/ October 24, 2017

How do you run a successful B2B event on a tight budget?

Event spends are a major bone of contention, with most companies feeling that they are spending too much, and with event managers feeling that they aren’t spending quite enough. In that climate, balancing the budget and justifying event spends is...

/ October 20, 2017
B2B-Event-Planners-Checklist

The quintessential checklist for B2B event planners

Event planners do not have it easy. Whether you are a veteran of the industry or a newbie, you will relate to most of the things that make organizing an event one of the most stressful jobs in America. There...

/ October 17, 2017