Then and now – Why MAP is key to Strategic Meeting Success
Some of the biggest companies rely on strategic meetings at events and trade shows to boost their business growth, increase qualified business avenues and ultimately drive topline and profit. But of the many strategic meetings that are organized, are unproductive...
The business imperatives of using a Meeting Automation Platform
A recent study by Aragon Research has identified Meeting Automation Platform (MAP) as a software category that is gaining importance. The study estimates that 50% of enterprises will adopt a Meeting Automation Platform within a short span of three years....
What is a Meeting Automation Platform (MAP)?
In our previous blog, we defined strategic meetings as business to business engagements between executives, SMEs and their target audiences to foster business-impacting results such as partnerships, sales development, investment opportunities, and influence. Strategic meetings undoubtedly have a definite influence...
The pitfalls of spreadsheet-based strategic meeting management
Strategic B2B meetings are the lifeline for business success. Most strategic meetings take place with customers, prospects, vendors, decision-makers, and other stakeholders at events, briefing centers, roadshows, etc. This makes them one of the most effective tools for B2B enterprises...
Why We Need More Strategic B2B Meetings
According to several event marketing studies, the four most common metrics for defining success at events include the amount of exposure generated, social media buzz, brand awareness, and the number of leads captured sans qualification. While these measures may provide...
Three reasons your business needs a briefing center
When it comes to creating context, pitching products, building relationships, and delivering core value, there are but a few platforms that trump executive briefing centers. They are crucial tools that help companies introduce customers to their vision, show off their...
Why SMART goal-setting for events isn’t dead
Events are large-scale marketing objectives that require several months of planning and coordination. Setting goals and objectives are a big part of the battle plan that event professionals need to pay attention to in order to get the most out...
5 Simple ways to stay under budget when you are exhibiting at an event
Exhibiting at an event is a tough task, and budgeting sits at the top of the difficulty pile. Since there are so many things to account for, it gets challenging to prioritize everything and event managers need to be very...
The top 5 reasons why you haven’t closed your deal yet
Any experienced sales professional will tell you that closing deals are the most daunting task at events and trade shows. By no means do they have it easy. They are usually under a tremendous amount of pressure to maximize sales...