Event-trends-2018

5 event trends to watch out for in 2018

The past year has been testament to the fact that events and trade shows are becoming larger and more complex. With the new year setting in, we thought of putting together a list of trends that are sure to influence...

/ January 11, 2018
CES-B2Bmarketer

5 reasons B2B marketers should be excited for CES 2018

CES is ready to light up Las Vegas. For those of you living under a rock, the Consumer Electronics Show is one of the biggest trade shows of the year, taking place between the 9th and 12th of January, that...

/ January 8, 2018
b2b-marketing-holiday-season

B2B Event marketing tips for the holiday season

It’s that time of the year again. Christmas and New Year’s is a precious month away. A large chunk of your customers are not available simply because they use this time to take a vacation or spend time with family....

/ December 12, 2017
executive-briefing-center-back-on-track

Getting your briefing program back on track

One of the most pressing challenges faced by sales professionals is pushing customers along the sales cycle and influencing a purchase decision. It is a well-known fact that customers love to open up about their problems. From a sales perspective,...

/ December 6, 2017

Essential Gear for the Super Busy Event Manager

The fact that event managers have it tough is a well-documented fact. They have one of the most stressful jobs, and could use all the help that they can get. Of course, using tools that help them increase the ROI...

/ December 1, 2017
Budget-events

The basics to building an immaculate event budget

The budgeting process precedes the planning process. Event professionals live and die by their budgets. Putting together an event budget can be a daunting task for a newcomer and even the slightest hint of mismanagement can cost a company dearly....

/ November 23, 2017
Executive Briefing center

How do you calculate ROI for your Executive Briefing Center?

The world’s biggest companies use their Briefing centers to show off their latest wares, to bedazzle their customers, and make them buy into the company’s vision. It’s an arena for planned persuasion, and each Executive Briefing Center is a company’s...

/ November 22, 2017
technology-B2B-event

How is technology impacting the event experience

Technology has permeated every aspect of our lives. There are apps and software for almost everything nowadays. The event industry hasn’t escaped this coup. Events are a big part of attendee’s lives, and so, they look at events through the...

/ November 16, 2017
Direct Engagement Platform

How does a Direct Engagement Platform help Sales teams?

The sole reason for a companies existence are the products and services that they sell. Companies might have a unique sales structure, but the common thread is that the company’s offerings are sold through a series of interactions, known as...

/ November 14, 2017