Three reasons your business needs a briefing center
When it comes to creating context, pitching products, building relationships, and delivering core value, there are but a few platforms that trump executive briefing centers. They are crucial tools that help companies introduce customers to their vision, show off their...
Why SMART goal-setting for events isn’t dead
Events are large-scale marketing objectives that require several months of planning and coordination. Setting goals and objectives are a big part of the battle plan that event professionals need to pay attention to in order to get the most out...
5 Simple ways to stay under budget when you are exhibiting at an event
Exhibiting at an event is a tough task, and budgeting sits at the top of the difficulty pile. Since there are so many things to account for, it gets challenging to prioritize everything and event managers need to be very...
The top 5 reasons why you haven’t closed your deal yet
Any experienced sales professional will tell you that closing deals are the most daunting task at events and trade shows. By no means do they have it easy. They are usually under a tremendous amount of pressure to maximize sales...
5 reasons you need a meeting management tool for your B2B event
In the mad scramble for making the most out of event budgets, it’s probably understandable that a meeting management solution would be relegated to the bottom of the priority pile. We understand that it’s difficult to find budgets for a...
[Infographic] What lays in store for the modern B2B event attendee?
The modern B2B Event Attendee has it made. They have a wide range of options to engage their attention and turn that into sales revenue for businesses. This infographic explores the journey of an executive at a B2B event and...
5 meeting hacks that are sure to twist the odds in your favour
Over the last few years, companies have spend large sums of money on events and trade shows. Trade shows and conferences have become increasingly complex. And meetings are an integral part of these campaigns. According to a study, 92% of...
5 things to consider while picking meeting rooms at events
Trade shows are a hive of activity. There are a lot of activities simultaneously taking place on the exhibitor’s floor and marketing teams face the added pressure of closing deals and maximizing the impact of meetings and interactions. The first...
4 reasons why meeting analytics is on the rise
Today, marketers have more access to data than before. With this, not only do marketers have increased visibility into every marketing campaign but can also use this crucial data to identify key opportunities and sharpen efforts to drive better output....