Finding a way to measure the success of a trade show is key, but only 30% of exhibitors actually have established goals for their events. The first step in setting goals for trade shows is determining what metrics to measure.
Customer meetings are the lifeblood of enterprises to grow pipeline and revenue. These are B2B engagements with qualified prospects or existing customers. Sales and marketing organizations develop programs to increase the number…
Event marketers constantly need to justify their event marketing spend. At a recent Haute Dokimazo unconference, a VP Marketing commented that 50% of their marketing spend went into events. Given this level…
The buyer’s journey is a roadmap that details how customers interact with a brand, gather awareness, and build intent that leads them to a purchase decision. Tracking customers along the buyer’s journey…
A good meeting venue helps to promote networking and productive discussions. Given here are some of the most important factors to consider for a meeting venue.
The meeting has now been successfully conceptualized, planned, and executed. But how does one know if the goal of the meeting has been achieved or if it has left a positive impression…
And just like that, a meeting has come to an end! Right from curating the agenda, ensuring the right participants, and concluding the meeting with a Q&A session, organizing a meeting is…
Now that your meeting is good to go, let’s talk about a tip that is sure to make your conversations stay on track. In this blog, we talk about what is referred…
Organizing flawless meetings is far from impossible. Nevertheless, it takes careful planning and execution. In our previous blog, we talked about the importance of pre-meeting surveys, meeting agendas, and their role in…
