A global crisis can either paralyze an industry or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what happened. Event professionals pivoted learning about virtual events and…
The world has changed in numerous ways in the past year. This is especially true for the event industry. Events as we knew them have changed forever. When an overwhelming 93% of…
Looking at the year 2021 so far, we know that CES, the world’s largest consumer electronic show has gone all digital for January 2021, and others such as NRF 2021 have followed.…
Virtual Events exploded in 2020 and trends show they will continue to be an incredibly useful and cost-effective way to reach a large audience even after the pandemic subsides. In-person events on…
As 2020 draws to a close, we cannot resist thinking about what a disruptive year it has been, especially for the Events industry. An industry that swore by in-person events was forced…
Of all the responsibilities Marketers, and we mean all marketers – Event Marketing, Field, or Demand Gen. teams have, the greatest of them all is the alignment with sales. All your efforts…
Companies across the globe are seeing a massive hit to their sales pipeline. With all events canceled or converted to digital – CES 2021 being the latest, most have started planning on…
A year back, if someone told you that in-person events will never be the same, virtual and hybrid events will take centrestage and the future of the events industry will drift towards…
CES 2021 is now all-digital. With almost all events canceled, postponed, or gone virtual, businesses are doing everything to ensure that sales pipelines are not badly hit. Budgets are being diverted from…